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Instagram plans June 20th launch event for long-form video hub
techcrunch.com
Last week TechCrunch reported Instagram will launch a long-form video hub, with a tentative June 20th launch date. Now Instagram is asking reporters to RSVP for a June 20th “special event,” confirming our scoop’s date. The invitation simply reads “Instagram has some news to share, and we want you to be the first to hear about it.” This is Instagram’s chance to evolve from social media to just ‘media,’ stealing longer mobile viewing sessions away from YouTube and Snapchat Discover.  Instagram plans to launch Snapchat Discover-style video hub Here are the details of the long-form video hub that we’ve heard from our sources: Format: Instagram will let creators upload 4K, full-screen, vertically oriented videos ranging much longer tha [...]
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Now Snapchat lets you unsend messages like Faceboook promised
techcrunch.com
Mark Zuckerberg’s Facebook messages were retracted from the inboxes of some users, six sources told TechCrunch in April. Facebook quickly tried to normalize that breach of trust by claiming it would in the coming months give everyone the ability to unsend messages. We haven’t heard a word about it since, and Facebook told me it had nothing more to share here today. Well Snap is stepping up. Snapchat will let you retract your risqué, embarrassing or incriminating messages thanks to a new feature called Clear Chats that’s rolling out globally over the next few weeks. Hold down on a text, image, video, memory, sticker or audio note in a one-on-one or group chat Snapchat message thread and you’ll see a Delete button. Tap it, and Snapchat will try to retract the messag [...]
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Proponen crear fideicomiso en Jalisco para impulsar mipymes
elempresario.mx
A fin de fortalecer la vinculación entre la academia, centros de investigación y empresas e incrementar la inversión en innovación, ciencia y tecnología, el presidente de Jalisco Tecnológico (Jaltec), Juan Alonso Niño Cota le propuso a los candidatos de la gubernatura de Jalisco crear un fideicomiso. La propuesta señala que 10% de los recursos recaudados por concepto del impuesto sobre nómina sea para crear un fideicomiso que fortalezca la vinculación entre academia y empresas. Este fideicomiso tendría un comité técnico integrado por instituciones académicas, públicas y privadas; los organismos cúpula empresariales y las secretarías de Desarrollo Económico; de Educación; y de Innovación, Ciencia y Tecnología. “Dicho comité aprobaría los proyectos que se presenten y [...]
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How to Build an eCommerce Funnel on Facebook
www.socialmediaexaminer.com
Wondering how to sell more products on Facebook? Looking for tips to target people throughout the customer journey? In this article, you’ll discover an actionable plan to build an effective sales funnel on Facebook. #1: Serve a Website Conversion Ad to Cold Lookalike Audiences of Past Buyers and Website Visitors A lookalike audience of people [...] The post How to Build an eCommerce Funnel on Facebook appeared first on . [...]
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Influencer Marketing Isn't Just for Fashion, Beauty and Food Anymore.
feedproxy.google.com
No wonder financial brands want in: Influencer marketing experienced a 198 percent increase last year alone. [...]
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Ferrero alista inversiones en México para ampliar capacidad de producción
www.forbes.com.mx
Forbes México. Ferrero alista inversiones en México para ampliar capacidad de producción Luego de haber inaugurado su primera planta en México hace cinco años, Ferrero Rocher alista nuevas inversiones para aumentar su capacidad de producción en el país, las cuales podrían alcanzar los 200 millones de dólares, aseguró el director de la empresa, Paolo Cornero. En entrevista con Notimex, señaló que el ejercicio de los recursos dependerá del desarrollo del mercado y de los nuevos proyectos que están poniendo sobre la mesa, para ver si son factibles, y tienen que ver tanto para México como para el mercado de exportación. Lee también Nestlé vende negocio de BabyRuth, Butterfinger y Crunch a Ferrero Destacó que cada año realizan inversiones para mantener y actualizar la plan [...]
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Instagram plans to launch Snapchat Discover-style video hub
techcrunch.com
Instagram is preparing to unveil a home for longer-form video — a YouTube competitor and its take on Snapchat Discover. According to multiple sources, Instagram will offer a dedicated space featuring scripted shows, music videos and more in vertically oriented, full-screen, high-def 4K resolution. Instagram has been meeting with popular social media stars and content publishers to find out how their video channels elsewhere would work within its app. It’s also lining up launch partners for an announcement of the long-form video effort tentatively scheduled for June 20th. The public shouldn’t expect Netflix Originals or HBO-level quality. This is not “InstaGame of Thrones.”  Instead, the feature is more focused on the kind of videos you see from YouTube cre [...]
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Cambridge Analytica’s Nix said it licensed ‘millions of data points’ from Acxiom, Experian, Infogroup to target US voters
techcrunch.com
The repeat grilling by the U.K. parliament’s DCMS committee today of Alexander Nix, the former CEO of the now ex company Cambridge Analytica — aka the controversial political and commercial ad agency at the center of a Facebook data misuse scandal — was not able to shed much new light on what may or may not have been going on inside the company. But one nugget of information Nix let slip were the names of specific data aggregators he said Cambridge Analytica had bought “consumer and lifestyle” information on U.S. voters from, to link to voter registration data it also paid to acquire — apparently using that combined database to build models to target American voters in the 2016 presidential election, rather than using data improperly obtained from Face [...]
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