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Here Is Why You Should Be Running Native Ads
feedproxy.google.com
'Natives' allow you to create ads that are far more interesting to consumers. [...]
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Social Video Throwdown: Pinterest Enters the Ring With Facebook and Twitter
feedproxy.google.com
More options for video marketing can only be good news for marketers. [...]
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Starbucks cierra su mejor año fiscal desde su salida a bolsa
www.forbes.com.mx
Por Maggie McGrath Aunque las ventas del trimestre de Starbucks se quedaron por debajo de las expectativas de los analistas, sus resultados financieros del cuarto trimestre cerraron el año fiscal 2016 con una nota alta, registrando un incremento de 16% en ingresos frente al mismo periodo de 2015. Starbucks informó el jueves por la tarde que registró ingresos por 5,710 millones de dólares (mdd) durante el cuarto trimestre, una cifra que creció 16% respecto a las ventas registradas en el mismo periodo de 2015 y superó el consenso de Wall Street, de 5,680 mdd. Las ganancias netas del trimestre se ubicaron en 801 millones, 22.8% más que en el mismo lapso del año anterior, y resultaron en ganancias de 54 centavos de dólar por acción. Excluyendo aspectos especiales, el gigante del caf [...]
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Facebook video pays off
techcrunch.com
 Mark Zuckerberg’s drive to “put video first” is also putting money in Facebook’s pockets. The more organic videos Facebook users watch, the more high-priced video ads Facebook can slip into the feed. Now Facebook’s strategy around auto-play video, paying Live content producers and offering more creative tools is helping to propel its massive revenue growth. Read More [...]
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Analice sus finanzas antes de endeudarse
eleconomista.com.mx
El próximo Buen Fin está a la vuelta de la esquina y las tentaciones de adquirir productos surgen por todos lados; sin embargo, es importante analizar las finanzas y los ingresos antes de endeudarse con la tarjeta de crédito. leer más [...]
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Ya puede abrir una cuenta de afore para sus hijos
eleconomista.com.mx
Desde recién nacidos, podrá crearles una cuenta de ahorro para el retiro, sólo necesita su CURP y acta de nacimiento. leer más [...]
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How One Brand Uses Insanely Useful Content to Help Customers Make Better Decisions
contentmarketinginstitute.com
With complex decisions to make each year – from adjusting capital expenditures to figuring out the amount and timing of fertilizer applications – farmers must analyze reams of data to keep their operations running profitably. PotashCorp saw an opportunity to provide utility-based content that would not only inform farmers, but also influence mission-critical decision-making. As the largest manufacturer of fertilizers by volume, PotashCorp was particularly hard hit by an industry-wide drop in fertilizer sales. In 2012, it experienced a sales decline of 18% in the United States driven by the cyclical nature of the commodity business. Agronomists at PotashCorp knew, however, that by saving money on potash (a naturally occurring salt mined from the earth), farmers were missing out on highe [...]
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Getting Started With Structured Content
contentmarketinginstitute.com
Discoverable, adaptive, and reusable, oh my! Learn how to make your digital content super flexible and findable using a concept called “structured content.” You publish hundreds of content assets a year – everything from e-books and videos to blog posts and snackable social content. You “atomize” content, reusing and repurposing narrative content and visuals across overlapping projects. So far, so good. Managing your content development and reuse on a case-by-case basis makes sense when you publish just a few hundred assets in a given year. Scale it to thousands (or tens of thousands) and the process gets seriously gummed up. When your production team tries to update hundreds of assets published in the last six months due to an unexpected regulatory change, they find that keeping [...]
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