Algunas plataformas en línea han facilitado el proceso de renta e incluso la búsqueda de roomies.
leer más [...]
(Editor’s note: When we find something of such significant value to our audience from another source, we want to share it. This article appeared in Chief Content Officer magazine, which excerpted it from Brian Massey’s great blog, Conversion Sciences.)
Marketers have always relied on testing. But let’s be honest; it’s probably only in the last few years that they’ve begun discussing conversion rates rather than golf scores over beers.
And yes, I’ve got the data to back that up. According to Econsultancy, in the last five years, the number of companies using A/B testing has more than doubled. Two-thirds use A/B testing, making it the top optimization method in practice today. Compare that to five years ago, when only a third of businesses were testing.
In the last 5 years, the n [...]
Content marketing’s moment has passed.
That’s not to say it’s any less relevant than it has been. In fact, every prediction I see (including a few made here) suggests content spend will grow exponentially over the next few years. And yet, marketing budgets make up only a fraction of the money spent on content by an organization in a given year.
Content is the currency companies use to communicate with the world; the marketing department is just the tip of the iceberg. Content itself is where the real growth lies.
At my company, Contently, we have a content team dedicated to maintaining our two digital magazines, which we use to establish thought leadership, generate leads, and build stronger relationships with our customers and potential customers. In that sense, we’re a fairly tex [...]
A los 29 años, después de laborar durante 5 años en una empresa que prepara comida para escuelas, Bruno Pison decidió dejar su trabajo y comenzar, lo que él llamó, el Food Sense Tour, un viaje de 430 días a lo largo del mundo, en éste conectó con diversos personajes involucrados con la alimentación sustentable. Pero, ¿por dónde iniciar? Durante la planeación de su viaje comenzó a difundir, a través de sus redes sociales, sus intenciones de viajar para conocer a sujetos que trabajaran en esta área de la alimentación. Casi sin darse cuenta entró en contacto con Make Sense, una organización que conecta a voluntarios con emprendedores sociales.
Una de las ideas que impulsa Make Sense es capacitar a voluntarios en diversas técnicas de design thinking para que sostengan reuni [...]
Google today launched the first major update to its Firebase backend-as-a-service platform since it first announced its plans to turn the service into its unified platform for developers six months ago. While Facebook decided to shut down its competing Parse service earlier this year, Google decided to double down on Firebase (which it acquired in 2014) as its flagship development platform… Read More [...]
A hard-charging professional flames out and discovers a better way of working based on the wisdom of long-lived Japanese islanders.Who’s your business role model? Whether you go for high tech gurus like Steve Jobs and Jeff Bezos or more down home exemplars of business greatness such as Henry Ford or your shop-keeping mother, one place you probably haven’t looked for entrepreneurial inspiration is elderly residents of Japan. But maybe you should, writes Justin Jackson on his blog recently. Wisdom from the island of Okinawa, which has a shockingly high number of residents who live to see their 100th birthday, helped him deal with a professional crisis and learn to manage his career in a sustainable way.Jackson works as product manager at a start-up and is the father of four kids [...]
Want to manage Instagram more efficiently? Looking for new tools to improve your Instagram marketing? In this article, you’ll discover five tools to help you manage your presence on Instagram and grow your community. #1: Expand Your Community With Instagress Growing your Instagram followers and engaging with others are easy ways to build credibility and [...]
This post 5 Instagram Tools for Marketers first appeared on .
- Your Guide to the Social Media Jungle [...]
Do you want to get more out of Facebook ads? Looking for ways to make your campaigns more cost-effective? Some simple tactics can help you maximize the performance of your Facebook campaigns, especially if you’re on a tight budget. In this article, you’ll discover four ways to optimize your Facebook ad campaigns for better results. [...]
This post 4 Ways to Improve Your Facebook Ad Results first appeared on .
- Your Guide to the Social Media Jungle [...]