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Facebook threatens LinkedIn with job opening features
techcrunch.com
 Facebook might muscle-in on LinkedIn’s recruiting business with ways for business Pages to promote job listings. The new Jobs features could give companies another reason to drive traffic to their Facebook Page beyond marketing their products in the News Feed, while also allowing them to pay the social network to get their open position in front of more candidates. Today TechCrunch spotted… Read More [...]
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Aprenda a cuidar su cartera con educación financiera
eleconomista.com.mx
Se llevará a cabo la novena edición de la Semana Nacional de Educación Financiera en el país. leer más [...]
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Visual Realism: The Way to Build Trust With Your Audience
contentmarketinginstitute.com
As user-generated content floods the web, more and more brands are cultivating the so-called “glitch aesthetic” as a way to ditch the polish and build trust. Few would dispute the importance of visual content to brands. But is it possible for a brand to choose images that – by virtue of feeling more authentic – build trust? One answer lies in user-generated content (UGC). A recent study by Nielsen found that 84% of consumers say they trust people they know over direct advertising, which explains the huge surge in interest among brands in building user-generated content as well as working with influencers who can publish on behalf of brands. But let’s take it a step further: What if the images your company publishes emulate the look and feel of user-generated content? How would th [...]
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Is Your Social Media Content as Popular as You Think?
contentmarketinginstitute.com
Marketers use a variety of metrics to collate, crunch, and calculate how their content performs in social media. Metrics such as shares, retweets, and views are often the easiest and most obvious to gather, but they may be the most deceptive and unreliable when evaluating whether your content is genuinely making a difference. The marketing industry has a terrible habit of devaluing perfectly serviceable words and phrases by turning them into vaguely defined whiffle-dust. These buzzwords might add impressive-sounding sparkle to a strategy, but they usually conceal the lack of any genuine substance capable of driving measurable business outcomes. “Engagement” particularly irks me. Engagement used to mean something. It meant capturing and holding attention. It meant interaction. It meant [...]
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Jodernos a nosotros mismos
www.forbes.com.mx
En México los ciudadanos estamos hartos del gobierno y de la clase política. Sentimos que el gobierno nos obstaculiza la vida, repudiamos la corrupción rampante y descarada que leemos todos los días, entendemos que la democracia incipiente nos ha traído una clase política que sólo busca su interés personal. Nos sentimos traicionados. No somos la excepción, en el mundo hay un descontento general con el desempeño de la democracia y del gobierno, pero no todo es racional en este proceso, no todo es lógico ni está sustentado. Gran Bretaña se dio un balazo en el pie al votar a favor del Brexit; Estados Unidos se ha convertido en un país de riesgo al engrandecer a un narciso desenfrenado y locuaz que propone un salto hacia el vacío; en la Unión Europea los partidos de extremos av [...]
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Mexicanos desarrollan bastón inteligente para invidentes
www.profesionistas.org.mx
Guillermo Moreno Pérez, Gabriel López-Malo Malpica, Luis Antonio Méndez Lozada, José Javier Martínez Orozco y Nayar Treviño Zúñiga, todos alumnos de la carrera de Ingeniería Mecatrónica en la Benemérita Universidad Autónoma de Puebla (BUAP), son los responsables del diseño de un bastón inteligente que pretende ser una útil herramienta para los invidentes. El bastón de los ingenieros poblanos cuenta con dos sensores ultrasónicos, uno especialmente diseñado para rastrear los objetos que se encuentran cerca del área de las rodillas y hacia abajo, mientras que el otro lo hace del torso hacia la cabeza. Los sensores emiten ligeras vibraciones que aumentan cuando un objeto se encuentra en un rango de 1.6 metros y hasta 10 centímetros, permitiendo al usuario sortear los ob [...]
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Shining light on Facebook’s AI strategy
techcrunch.com
 In a speech today at Web Summit, Facebook CTO Mike Schroepfer laid out a vision for the role artificial intelligence and machine learning will play in the company’s ambitions to improve global connectivity, technology accessibility, and human computer interaction. “People want to stay connected and close to other people, so whatever is the best current technology to deploy that is… Read More [...]
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3 Types of Employees Who Always Resist Change
feedproxy.google.com
Got innovation-phobic team members? Use this handy guide to classify and overcome their objections.In business, just about everybody claims to be for creativity and finding new and better ways to do business. Not only does innovation sound exciting, it also sounds profitable. But studies have revealed that while lots of folks claim to love change, when they’re faced with the reality of actually altering their usual way of doing business, they’re skeptical if not downright hostile.Creativity may be cool but it’s also scary, so how can you get your team to actually embrace fresh ways of doing business? The first step, according to Dana Brownlee, the founder of productivity consultancy Professionalism Matters, is to take a careful look at your team’s foot draggers. Not [...]
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