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Do You Stink at Ecommerce Content Marketing? Find Inspiration in These 6 Big-Name Brands.
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The strategies used by Etsy, Mercedes-Benz, JetBlue (and a brand called The Elephant Pants) can give you some good ideas. [...]
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Refreshing Your Brand Doesn't Mean Starting Over
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There are ways to make impactful changes that resonate with your customers without starting from scratch. [...]
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Nestlé quiere crecer a Nature’s Heart en México
www.forbes.com.mx
Forbes México. Nestlé quiere crecer a Nature’s Heart en México Nestlé busca fortalecer en el mercado mexicano la presencia de Terrafertil, una firma fundada en Ecuador, que vende alimentos con insumos orgánicos bajo la marca Nature’s Heart; con ello también podrá ampliar sus puntos de venta. En febrero de este año, Nestlé anunció la compra de la participación mayoritaria en Terrafertil, como parte de su  estrategia de expandirse en la categoría de alimentos saludables. En conferencia de prensa, Fausto Costa, quien el 1 de abril tomó la presidencia de Nestlé México, explicó que la compañía planea expandir la marca de Nature’s Heart, ampliando el portafolio de productos, aumentando la capacidad productiva y expandiendo la distribución. “Queremos a [...]
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Dealers remain on Instagram as it pushes drug searchers to treatment
techcrunch.com
You don’t have to search too hard to find Xanax and Fentanyl dealers posting their phone numbers all over Instagram, but at least it’s starting to push people toward addiction recovery resources. Backlash led Instagram to perform a cursory blocking of exact drug name hashtag searches in April, which did little to solve the problem, as sellers just moved to unblocked hashtags like “#XanaxLife” and “Oxycontins.” Facebook and Instagram could share some of the blame for 2017’s massive spike in synthetic opioid deaths that skyrocketed from 10,000 to 30,000, according to The Center for Disease Control. So last month, Facebook began redirecting users searching to buy drugs toward a  “Can we help?” box explaining that “If you or someone you know s [...]
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Snapchat enlists 20 partners to curate Our Stories from submissions
techcrunch.com
Themed collections of user generated content chosen by news publishers for viewing on and off Snapchat are the teen social network’s next great hope for relevance. Today Snap launches Curated Our Stories with the help of 20 partners like CNN, Cosmopolitan, Lad Bible, and NowThis. Instead of sifting through and selecting submissions to Our Story all by itself around events, holidays, and fads, these publishers can create slideshows of Snaps about whatever they want. They’ll both be featured in Snapchat Discover that sees 75 million Our Stories viewers per month, but also on the publishers’ own properties thanks to Snap’s embeds that have been underused since their January launch. ( function() { var func = function() { var iframe = document.getElementB [...]
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Cuatro factores para hacer de México una potencia mundial
www.forbes.com.mx
Forbes México. Cuatro factores para hacer de México una potencia mundial Muchos predicen que Mexico puede ser una de las 7 principales economías del mundo, pero para que sea una potencia necesita romper creencias y paradigmas. “Nosotros construimos nuestro país en base a creencias. Para que el país avance debe romper algunas creencias o paradigmas para ser la séptima potencia mundial”, destacó Salvador Alva, presidente del Tec de Monterrey durante la inauguración del foro “México: el país del sí”. De acuerdo con el presidente del Tec de Monterrey, es necesario trabajar y diferenciarse en cuatro rubros: Talento. Crear talento pujante comprometido y capaz. Emprender. Impulsar y mantener un espíritu vibrante de emprendimiento. Oportunidades. Fomentar un país p [...]
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The iPhone SE was the best phone Apple ever made, and now it’s dead
techcrunch.com
I only wanted one thing out of 2018’s iPhone event: a new iPhone SE. In failing to provide it Apple seems to have quietly put the model out to pasture — and for this I curse them eternally. Because it was the best phone the company ever made. If you were one of the many who passed over the SE back in 2015, when it made its debut, that’s understandable. The iPhone 6S was the latest and greatest, and of course fixed a few of the problems Apple had kindly introduced with the entirely new design of the 6. But for me the SE was a perfect match. See, I’ve always loved the iPhone design that began with the 4. That storied phone is perhaps best remembered for being left in a bar ahead of release and leaked by Gizmodo — which is too bad, because for once the product was worth [...]
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Pinterest Strategy: How to Get More Traffic From Pinterest
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Want more visitors to your website? Wondering how Pinterest can help? To explore how to drive more traffic to your website with Pinterest, I interview Jennifer Priest. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing. In this [...] The post Pinterest Strategy: How to Get More Traffic From Pinterest appeared first on Social Media Examiner. [...]
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