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When You're Customers Are Talking, Quiet Your Brand Voice and Listen.
feedproxy.google.com
"Brand voice" is an important concept for maintaining message consistency but it is not more important than your customers. [...]
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How to Deal With Social Media Trolls
www.socialmediaexaminer.com
Do your social media accounts get negative comments? Have social media trolls wreaked havoc for your business? How you respond to trolls can impact your brand and reputation. A few tactics can help you defuse the negative situation in the best possible way. In this article I’ll share how to respond to social media trolls, […]This post How to Deal With Social Media Trolls first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle [...]
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3 Ways to Promote a Local Business on Facebook
www.socialmediaexaminer.com
Are you marketing a local business on Facebook? Wondering how to drive leads and customers to your storefront? In this article, you’ll discover three ways to promote your local business on Facebook. #1: Boost a Post to Promote an Offer or Event Let’s start with the simplest way to get your name in front of [...] This post 3 Ways to Promote a Local Business on Facebook first appeared on . - Your Guide to the Social Media Jungle [...]
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Para entender el tipo de cambio
eleconomista.com.mx
Si uno es un “ciudadano de a pie”, ¿realmente se ve afectado por los movimientos en el tipo de cambio? ¿Este indicador incide de forma directa en nuestro bolsillo y metas? leer más [...]
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Amazon Channels now works like a TV login for HBO & Showtime’s apps
techcrunch.com
 Amazon Channels is starting act like a TV provider. The service, which allows Prime members to subscribe to over-the-top premium networks like HBO, Showtime, Starz, Cinemax and others, now allows you to log into some of the networks’ standalone streaming apps, as well, starting with HBO and Showtime. That is, instead of entering in your cable or satellite TV credentials to gain access to… Read More [...]
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KLM informará a sus pasajeros a través de Twitter
www.forbes.com.mx
A partir de hoy, los usuarios de KLM tendrán dos nuevos canales de comunicación para estar más cerca de la aerolínea holandesa, unos muy populares: Twitter y WeChat. Con estos nuevos servicios, la compañía se vuelve la primera en usar a la red de 140 caracteres y a la red social china para dar información de vuelos. Este servicio estará disponible para aquellos que reserven sus pasajes a través del portal web de la aerolínea y decidan recibir información a través de Twitter o WeChat. “Después de Messenger, ofrecer información de vuelos de KLM en Twitter y WeChat es una adición perfecta a la estrategia de medios sociales de KLM” dijo Pieter Elbers, Presidente y CEO de KLM, en declaraciones preparadas. Elbers afirma que esto se debe a su compromiso de estar donde se en [...]
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Solving My Dumbest Life Problems Was the Key to Figuring Out My Biggest Business Issues
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Solving the stupid little problems is enough of a mental reset that your biggest issues in life start handling themselves. [...]
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Highlights and audio from Zuckerberg’s emotional Q&A on scandals
techcrunch.com
“This is going to be a never-ending battle” said Mark Zuckerberg . He just gave the most candid look yet into his thoughts about Cambridge Analytica, data privacy, and Facebook’s sweeping developer platform changes today during a conference call with reporters. Sounding alternately vulnerable about his past negligence and confident about Facebook’s strategy going forward, Zuckerberg took nearly an hour of tough questions. You can read a transcript here and listen to a recording of the call below:  The CEO started the call by giving his condolences to those affected by the shooting at YouTube yesterday. He then delivered this mea culpa on privacy: We’re an idealistic and optimistic company . . . but it’s clear now that we didn’t do enough. We d [...]
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