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Taking the Bodleian less seriously (with GIFs)
techcrunch.com
 Pop quiz, hotshot. You’re appointed the social media manager for a world-renowned institution like Oxford’s Bodleian Library. What do you do? Obviously, you spend the next year making GIFs out of the thousands of precious cultural treasures hoarded there. At least that’s what Adam Koszary did. Read More [...]
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Facebook again under fire for spreading illegal content
techcrunch.com
 An investigation by a British newspaper into child sexual abuse content and terrorist propaganda being shared on Facebook has once again drawn critical attention to how the company handles complaints about offensive and extremist content being shared on its platform. Read More [...]
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Servicios de las afores: separación de cuentas
eleconomista.com.mx
Continuando con la serie “Servicios que prestan las afores”, en esta colaboración hablaremos acerca de lo que sucede y qué se puede hacer si dos trabajadores que hacen aportaciones al SAR comparten el mismo NSS o CURP. leer más [...]
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Cómo maximizar el beneficio percibido de las vacaciones
eleconomista.com.mx
Cuidar expectativas y planear experiencias realistas le permitirá disfrutar más su descanso. leer más [...]
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Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future
contentmarketinginstitute.com
In spring 2015 I launched an internal initiative named Project Copyscale to determine whether it was possible to automate content creation with artificial intelligence. Specifically, I wanted to figure out, could we use machines to write blog posts at scale? The idea was inspired by a SXSW session I attended that year featuring the managing editor of the Associated Press and the CEO of Automated Insights, a company that uses a form of artificial intelligence called natural-language generation (NLG) to create content. The presenters shared how the AP went from publishing 300 earnings reports per quarter written by humans to 3,000 per quarter written 100% by machines using Automated Insights technology. The implications to content marketing, in my mind, were immense. Since that time, my age [...]
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Facebook Messenger hits 1.2 billion monthly users, up from 1B in July
techcrunch.com
 Normally adding 200 million users in 8 months to a product that already has a billion would reduce the average engagement, but most apps don’t have Facebook Messenger’s network effect. Now with 1.2 billion monthly active users, “we increased engagement massively in terms of number of messages sent per active user. We had double-digit growth percentage-wise&#8221… Read More [...]
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Android Pay now works in Bank of America, USAA, Discover & other mobile banking apps
techcrunch.com
 Android Pay, Google’s answer to Apple Pay and other mobile payment technologies, today unveiled new partnerships with a handful of banks from around the world, who will integrate the service into their own apps. The feature will be available within the mobile banking apps provided by Bank of America, USAA, Bank of New Zealand, Discover, and mBank, says Google. This is the first time… Read More [...]
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Pymes de Latinoamérica ayudan a Facebook a alcanzar 5 millones de anunciantes
elempresario.mx
Las pequeñas y medianas empresas de América Latina fueron uno de los principales motores para que Facebook lograra un salto del 25 por ciento en su base de anunciantes a nivel global en los últimos seis meses, dijo un directivo de la firma. Pese a las dificultades que están atravesando algunas economías de la región y en pleno debate por el potencial impacto de la polémica de las "noticias falsas" en la red social, Brasil, México y Argentina se situaron entre los cinco países del mundo con el crecimiento más acelerado de anunciantes para Facebook. Parte fundamental de este impulso se debe a las pymes, que "son una base muy grande entre los anunciantes que usan la plataforma", indicó el vicepresidente de Facebook para América Latina, Diego Dzodan, en conversación telefónica co [...]
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