Una treintena de caricaturistas se dieron a la tarea de destacar la labor e importancia de las pequeñas empresas mexicanas, a través de una exposición que se exhibe en la zona de vitrinas de la estación del Metro La Raza.
El Consejo de la Comunicación, que dirige Salvador Villalobos, y Marcos Cruz, presidente de la Sociedad Mexicana de Caricaturistas (SMC), así como Jorge Gaviño Ambríz, director del Sistema de Transporte Colectivo (STC) Metro, inauguraron la exposición conformada por 40 cartones, con los que se busca impactar a los millones de viajeros que utilizan ese modo de trasporte.
Salvador Villalobos recordó que, de acuerdo con datos del Instituto Nacional de Estadísticas y Geografía, existen en México más de 4 millones 230,000 unidades empresariales, de las cuales 9 [...]
The last thing you do before bed tends to have a significant impact on your mood and energy level the next day, as it often determines how well and how much you sleep.
Successful people understand that their success starts and ends with their mental and physical health, which is almost entirely dependent upon their getting enough sleep.
That is why good bedtime routines are a key ritual for so many of them.
Here's what many successful people do right before bed [...]
If you want to get into podcasting or have dipped a toe in the water already, it's time to think about where you podcast - it makes all the difference!
Which mic is best?
This is a question I get asked, as a voice over artist, podcaster and podcast teacher/mentor, over and over and over again.
Here’s the thing, it’s an inherently flawed question. There are way to many variables to be able to flat out answer this question correctly.
where are you recording?
what are you recording
how are you recording?
are you male or female?
what is your budget?
Really the question isn’t ‘what is the best mic?’, it’s actually ‘how do I make my audio sound great?”, and that question comes with a pretty easy answer (which is actually another question): what is your recording space like?
You need creative solutions to generate leads and boost sales, and creativity just means tweaking how you think about it.
A lot of people tend to think of sales as being a technical, boring, nose-to-the-grindstone, “business-oriented” type of work. A job where you have to make your calls, crunch the numbers, talk to customers, work through the sales process and try to make quota each quarter. But the truth is, sales within a business can and should be much more “creative” and more of an art form than most people give it credit for. If you want to get ahead as a sales leader or business executive, it’s important to be willing to get creative and embrace outside the box thinking to finding prospects.
Here are a few ideas for how your sales team can get inspired to be more creative [...]
Whether it is the cover letter for your resume or your profile on a dating site, people are judging how you wrote it before they consider what you said.
No matter the position or industry that you’re involved with, writing has become a requirement for almost each and every one of us. Whether it’s a text, social media update, blog post, or email, we rely on written messages to communicate with each other.
While it may not seem like a major concern, making even the smallest of mistakes when composing these written messages can have a major impact on our careers since poor writing skills can give colleagues and customers the impression that we’re not really educated or skilled enough to do our jobs properly.
Out of all forms of communication, email deserves special mention since it’s [...]
Ninety percent of startups fail within a few years. Be aware of the common sources of failure so you can work to avoid the pitfalls.
Businesses fail every day. In fact, statistics show that the majority of new companies will fold within a few years. Why is that? What are the most common reasons for these flops?
Naturally, interested parties have generated a variety of studies and statistics regarding the factors for success and failure among startups and small businesses. A study from CB Insights is one of the most startling. It shows that 90 percent of startups fail within just a few years. In fact, if you launch a business today, you have only a 10 percent chance of still being in operation a decade from now. There’s no way around it.
As a savvy entrepreneur, you should be aware of th [...]
Regulations surrounding independent contractors are confusing but you don't want litigation to clarify their status.
It used to be that the IRS regulations regarding worker status for tax purposes was the gold standard in determining whether to issue a W-2 or a 1099 at the end of the year.
However, since the raise of the freelance economy there has been a lot of confusion on how to interpret the regulations. The Department of Labor (DOL) issued an administrative memo for the purpose of providing, “additional guidance regarding the application of the standards for determining who is an employee under the Fair Labor Standards Act.”
The new guidelines focus on a set of economic reality criteria to determine if the worker is economically dependent on the employer.
A worker who is economica [...]
Every generation perplexes and discomfits the one that preceded it.
I’m too “long in the tooth” to be considered a “millennial” (the much-maligned generation of young professionals entering the workforce today), but I have worked with, supervised, and hired enough of them to have some measure of sympathy, understanding, and respect for these people.
Older workers and employers bemoan the perceived lack of work ethics, contempt for a veteran employee’s experience, and the fact that they feel entitled. But mostly older workers don’t like that “they’re not like us.” It’s true millennials’ upbringing was a lot different than that of the Baby Boomers or the Gen Xers, (for example, Millennials were the first generation raised in daycare centers and with unprecedented acce [...]