Social Media

4 Tools to Find and Manage Influencers
www.socialmediaexaminer.com
Are you working with social media influencers? Wondering how to vet and recruit influencers? In this article, you’ll discover four tools to manage your influencer relationships. #1: Identify and Vet Influencers With Influence.co and Social Blade Influence.co is a tool that helps you easily find and connect with influencers who want to work with brands. [...] The post 4 Tools to Find and Manage Influencers appeared first on . [...]
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Snap CEO Evan Spiegel says letter about ‘toxic’ culture was a wake-up call
techcrunch.com
Snap CEO Evan Spiegel spoke a bit about some of the cultural issues at the company, going public and competition with Facebook at Recode’s annual Code Conference this evening in Rancho Palos Verdes, Calif. Earlier today, Cheddar reported how a former Snap engineer criticized the company for a “toxic” and “sexist” culture that is not welcoming to women and people of color. In an email former Snap engineer Shannon Lubetich wrote in November, she described how Snap is not adequately promoting diversity at the company. “The letter was a really good wake-up call for us,” Spiegel said. Spiegel described how, in light of the letter, Snap hired external consultants to help the company figure out areas in which to improve. Snap also ran a company-wide sur [...]
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Snapchat preps Snapkit platform to bring camera, login to other apps
techcrunch.com
Snapchat is secretly planning the launch of its first full-fledged developer platform, currently called Snapkit. The platform’s prototypes indicate it will let other apps offer a “login with Snapchat” options, use the Bitmoji avatars it acquired and host a version of Snap’s full-featured camera software that can share back to Snapchat. Multiple sources confirm Snap Inc. is currently in talks with several app developers to integrate Snapkit. The platform could breathe new life into plateauing Snapchat by colonizing the mobile app ecosystem with its login buttons and content. Facebook used a similar strategy to become a ubiquitous utility with tentacles touching everyone’s business. But teens, long skeptical of Facebook and unsettled by the recent Cambridge Ana [...]
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6 Tools for Social Media Content Inspiration
www.socialmediaexaminer.com
Need more ideas to fill the gaps in your social media posting calendar? Looking for tools to help? In this article, you’ll discover six tools and websites that will help keep your social media content interesting, timely, and relevant. #1: Discover Unofficial Holidays and Popular Events With Forekast Forekast is one of the best places [...] The post 6 Tools for Social Media Content Inspiration appeared first on . [...]
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So long, StumbleUpon
techcrunch.com
All told, 16 years is a pretty good run in the social media world. After launching in 2002, website discovery platform StumbleUpon is shutting down on June 30. Over its existence, the service racked up 60 billion stumbles for 40 million users, cofounder Garrett Camp wrote in a Medium post this week. Those of us who wrote for sites at the height of the tool’s power know it was capable of driving a tremendous amount of traffic in its prime. One of StumbleUpon’s greatest strengths was its simplicity, offering up content with a single click. But Camp notes in his post that its simplicity was ultimately its detriment in the ever-changing online world. eBay bought the service for a reported $75 million in 2007, but failed to keep it relevant. In 2013, the service underwent significant layo [...]
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How to Pin a Facebook Lead Ad to Your Facebook Page
www.socialmediaexaminer.com
Want to generate qualified leads from Facebook? Wondering how to make your email lead form what people see when they visit your Facebook page? In this article, you’ll discover how to use Facebook lead ads without spending any money. #1: Create a Lead Ad Via Ads Manager While Facebook doesn’t give you the option to [...] The post How to Pin a Facebook Lead Ad to Your Facebook Page appeared first on . [...]
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Facebook and Instagram launch US political ad labeling and archive
techcrunch.com
Facebook today revealed that it’s chosen not to shut down all political ads because that could unfairly favor incumbents and candidates without resources to buy pricey TV ads. Instead, it’s now launching its previously announced “paid for by” labels on political and issue ads on Facebook and Instagram in the U.S. and its publicly searchable archive of all these politics-related ads that run in the U.S. That includes ads run by news publishers or others that promote articles with political content. The labeling won’t just apply to candidate and election ads, but those dealing with political issues such as “abortion, guns, immigration or foreign policy.” Clicking through the labels that appear at the top of these News Feed ads will lead to the archi [...]
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Reddit adds a desktop night mode as it continues rolling out major redesign
techcrunch.com
For being one of the most visited websites on the web, Reddit‘s product has rocked a notoriously basic design for much of its existence. The site is in the process of slowly rolling out a major desktop redesign to users, and today the company announced that part of this upgrade will be native support for night mode. Night mode will likely be a popular feature for the desktop site that seems to have a core group of users that never sleep. Reddit’s mobile apps have notably had a native night mode for a while already. While night mode won’t likely be too controversial, some Redditors already seem resistant to the redesign change. Nevertheless, I’ve found it to be a pretty friendly upgrade (classic view is still the best) that gels with the surprisingly great mobile [...]
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