Social Media

How Instagram’s algorithm works
techcrunch.com
Instagram users were missing 70 percent of all posts and 50 percent of their friends’ posts before the app ditched the reverse chronological feed for an algorithm in July 2016. Despite backlash about confusing ordering, Instagram now says relevancy sorting has led to its 800 million-plus users seeing 90 percent of their friends’ posts and spending more time on the app. Yet Instagram has never explained exactly how the algorithm chooses what to show you until today. The Facebook-owned company assembled a group of reporters at its under-construction new San Francisco office to take the lid off the Instagram feed ranking algorithm. Instagram product lead Julian Gutman explains the algorithm Instagram’s feed ranking criteria Instagram relies on machine learning based on your [...]
786
Like
Save
Snapchat Launches First Sound Lens
www.socialmediaexaminer.com
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Snapchat Lens and Location tools with Shaun Ayala and other breaking social media marketing news of the [...] The post Snapchat Launches First Sound Lens appeared first on . [...]
439
Like
Save
Facebook kills its ‘Trending’ section
techcrunch.com
Facebook really doesn’t want to be a media company. The social network announced this morning it’s removing its often controversial “Trending” section from its site next week, in order to make way for “future news experiences,” it says. These experiences include things like a dedicated section for news videos on its video hub Facebook Watch, a breaking news label publishers can use on their posts, and a dedicated section called “Today In” which connects people to news and information from local publishers in their city along with updates from local officials and organizations. Over 80 news publishers are currently testing the “breaking news” label, which allows them to opt to flag their Instant Articles, mobile and web links, an [...]
810
Like
Save
Teens dump Facebook for YouTube, Instagram and Snapchat
techcrunch.com
A Pew survey of teens and the ways they use technology finds that kids have largely ditched Facebook for the visually stimulating alternatives of Snapchat, YouTube and Instagram. Nearly half said they’re online “almost constantly,” which will probably be used as a source of FUD, but really is just fine. Even teens, bless their honest little hearts, have doubts about whether social media is good or evil. The survey is the first by Pew since 2015, and plenty has changed. The one that has driven the most change seems to be the ubiquity and power of smartphones, which 95 percent of respondents said they had access to. Fewer, especially among lower income families, had laptops and desktops. This mobile-native cohort has opted for mobile-native content and apps, which means hig [...]
329
Like
Save
How to Add Facebook Customer Chat to Your Website
www.socialmediaexaminer.com
Want a better way to connect with prospects and customers? Did you know that Facebook Messenger makes it easy to embed a live customer chat widget on your site? The Messenger Customer Chat plugin allows you to have a live conversation with site visitors. In this article, you’ll learn how to add a Facebook Messenger [...] The post How to Add Facebook Customer Chat to Your Website appeared first on . [...]
489
Like
Save
Personal Brand Pivot: How to Become The Next You
www.socialmediaexaminer.com
Wondering how you can become known for something new? Looking for tips to help you focus your brand on a different area? To explore how to pivot your personal brand, I interview Amy Landino. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed [...] The post Personal Brand Pivot: How to Become The Next You appeared first on . [...]
387
Like
Save
The queer dating app Her expands with curated community spaces
techcrunch.com
After carving out a niche as the first dating app by and for queer women, Her is broadening its mission. Today, the app formerly known as Dattch is launching a Communities feature — kind of like a set of mini queer subreddits — to let people connect around interests and identity as a group. “We spent the past three years bringing people together in one on one conversations and introductions — communities is about taking it beyond the one on one,” Her founder Robyn Exton told TechCrunch. “We started paying attention to the number of queer spaces that are closing,” Exton said, noting that women’s centers, lesbian bars, queer bookshops and other queer IRL spaces are closing in record numbers in recent years. “We actually think they’re needed mo [...]
690
Like
Save
Pinterest gives advertisers a way to show promoted videos that take up the screen
techcrunch.com
Pinterest is continuing its push into video as a potential avenue for advertisers by today saying that it will offer advertisers a promoted video tool that takes up the width of the entire screen. While Pinterest normally offers users a grid that they can flip through — compressing a lot of content into a small space — taking up the full width of the screen with a promoted video would offer advertisers considerable real estate if they’re looking to get the attention of users. Pinterest pitches itself to advertisers as a strong alternative to Facebook or Google, giving marketers a way to reach an audience that behaves a little more differently than when on those other platforms and coming to Pinterest to discover new things. The company also said it’s hired Tina Pukonen as [...]
734
Like
Save