Social Media

Facebook launches Lasso, its music and video TikTok clone
techcrunch.com
Done cloning Snapchat, Facebook is now chasing Chinese short-form video sensation TikTok with the launch of its knock-off Lasso. Available now for iOS and Android, Lasso is Facebook’s answer to the zany mobile lipsyncing playground that’s gained ground with young users, both in China and in the West. The release confirms TechCrunch’s scoop from last month that the company was building an app called Lasso to let people share short videos with soundtracks. With TikTok looking like the next big thing, it’s not surprising to see Facebook playing chase, much like it did, successfully, when Snapchat posed an existential threat. A Facebook spokesperson confirmed that the launch of Lasso on iOS and Android is in the U.S. only for now, telling us “Lasso is a new standalone app [...]
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Listen to the music of a Martian sunrise
techcrunch.com
Two researchers, Dr. Domenico Vicinanza of Anglia Ruskin University and Dr. Genevieve Williams, have “sonified” a video of the 5,000th Martian sunrise captured by the Mars rover, Opportunity. The music is a representation of the experience of seeing the sun rise over the red dunes as light pierces the planet’s atmosphere. It’s beautiful. From the release: Researchers created the piece of music by scanning a picture from left to right, pixel by pixel, and looking at brightness and colour information and combining them with terrain elevation. They used algorithms to assign each element a specific pitch and melody. The quiet, slow harmonies are a consequence of the dark background and the brighter, higher pitched sounds towards the middle of the piece are created by th [...]
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How to Create Ads That Move People to Action
www.socialmediaexaminer.com
Want a faster, better way to optimize your ads? Did you know that focusing on customers’ emotions can help? To explore how to use emotional messaging to move people to action, I interview Talia Wolf. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover [...] The post How to Create Ads That Move People to Action appeared first on Social Media Examiner. [...]
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Facebook removed 14 million pieces of terrorist content this year, and the numbers are rising
techcrunch.com
Facebook must exert constant vigilance to prevent its platform from being taken over by ne’er-do-wells, but how exactly it does that is only really known to itself. Today, however, the company has graced us with a bit of data on what tools it’s using and what results they’re getting — for instance, more than 14 million pieces of “terrorist content” removed this year so far. More than half of that 14 million was old content posted before 2018, some of which had been sitting around for years. But as Facebook points out, that content may very well have also been unviewed that whole time. It’s hard to imagine a terrorist recruitment post going unreported for 970 days (the median age for content in Q1) if it was seeing any kind of traffic. Perhaps more imp [...]
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6 Collaboration Tools for Social Media Teams
www.socialmediaexaminer.com
Is your social media team working well together? Need to improve communications? In this article, you’ll discover how to use six collaboration tools to keep social media teams and stakeholders on the same page. #1: Set Up Front and Trello to Manage Facebook Messages Front is a tool designed to help teams collaborate efficiently and [...] The post 6 Collaboration Tools for Social Media Teams appeared first on Social Media Examiner. [...]
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Facebook is facing an EU data probe over fake ads
techcrunch.com
The UK’s privacy watchdog has asked Facebook’s lead EU regulator to look into ongoing data protection concerns about its ad platform — including how its platform is being used to target and spread fake adverts to try to manipulate voters. Facebook’s international HQ is in Ireland so the regulator in play here is the Irish Data Protection Commission. The ICO noted the action in a 113-page report to parliament yesterday giving an update on its long-running investigation into the use of data analytics in political campaigns — writing: We have referred our ongoing concerns about Facebook’s targeting functions and techniques that are used to monitor individuals’ browsing habits, interactions and behaviour across the internet and different devices to the to th [...]
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Tinder doubles down on its casual nature, as Match invests in relationship-focused Hinge
techcrunch.com
Tinder has never really shaken its reputation among consumers as a “hook up” app, instead of one designed for more serious dating. Now, it seems Tinder is planning to embrace its status as the default app for younger users who aren’t ready to settle down. According to Match Group CEO Mandy Ginsberg, speaking to investors on its Q3 earnings call this morning, Tinder is preparing to launch its first-ever brand marketing campaign that will promote the “single lifestyle” with billboard campaigns and other digital initiatives. The move is something of an admission that Tinder isn’t working for helping people find long-term relationships. “Tinder was such a phenomenon when it launched and spread so quickly that the market defined the brand, versus the [...]
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7 Reasons Your Facebook Ads Do Not Convert
www.socialmediaexaminer.com
Are your Facebook ad campaigns underperforming? Wondering how to diagnose the problem? In this article, you’ll discover seven common factors that impede Facebook ad performance and find troubleshooting tips for fixing them. #1: You’re Targeting Your Facebook Ads to the Wrong People The Ads Manager wizard guides you step by step in creating ads and [...] The post 7 Reasons Your Facebook Ads Do Not Convert appeared first on Social Media Examiner. [...]
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