Social Media

6 Tips for Writing Social Media Ad Copy That Converts
www.socialmediaexaminer.com
Do you want to create more effective social media ads? Wondering how to write ad copy that produces conversions? In this article, you’ll discover six tips for writing social media ad copy that converts. #1: Extend Your Brand Voice to Your Ad Copy Every business needs to have its own voice, one that mimics that […] The post 6 Tips for Writing Social Media Ad Copy That Converts appeared first on Social Media Examiner. [...]
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Facebook bug let websites read ‘likes’ and interests from a user’s profile
techcrunch.com
Facebook has fixed a bug that let any website pull information from a user’s profile — including their “likes” and interests — without that user’s knowledge. That’s the findings from Ron Masas, a security researcher at Imperva, who found that Facebook search results weren’t properly protected from cross-site request forgery (CSRF) attacks. In other words, a website could quietly siphon off certain bits of data from your logged-in Facebook profile in another tab. Masas demonstrated how a website acting in bad faith could embed an IFRAME — used to nest a webpage within a webpage — to silently collect profile information. “This allowed information to cross over domains — essentially meaning that if a user visits a particular website, an atta [...]
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The forgotten ‘Facebook of China’ is sold for $20M
techcrunch.com
Renren, which was once heralded as the ‘Facebook of China’ and later became China’s answer to MySpace after falling out of fashion among its core young users, is selling its social networking business. Renren’s parent company Beijing Qianxiang Wangjing has agreed to sell all tangible and intangible assets of renren.com to Beijing Infinities Interactive Media, according to a statement. As part of the deal, Qianxiang will receive $40 million worth of shares in Beijing Infinities, a $700 million firm that owns one of China’s major IT news sites DoNews. “I am happy to find a home for renren.com,” says Renren’s chairman and chief executive officer Joseph Chen in the statement. The social network won’t be foreign to its new home. On the lis [...]
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How to Use LinkedIn Elevate to Manage an Employee Advocacy Program
www.socialmediaexaminer.com
Want your employees to share curated on-brand content with their own social audiences? Wondering how to measure the impact of those shares across multiple social media platforms? In this article, you’ll learn how to use LinkedIn Elevate to manage and measure the impact of an employee advocacy campaign for your business. How to Use LinkedIn Elevate to Manage an Employee Advocacy Program by Karlyn Williams on Social Media Examiner. What Are the Benefits of Employee Advocacy for Your Business? Employee advocacy is when you engage your employees to be ambassadors to grow your company’s reach, generate more prospects, and convert them into paying clients without spending excess advertising dollars. Let’s look at a few reasons why employee advocacy works, according to LinkedIn [...]
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Tinder to roll out expanded set of gender options in India
techcrunch.com
Tinder is preparing to roll out more gender options in its app in India. The company will announce shortly that users will be able to edit their profiles in order to choose a different option for their gender identity, instead of just “Man” or “Woman,” as well as toggle a setting that will display their gender on their profile in the app. These same options have been live in the U.S. since November 2016, when the dating app added options for transgender and gender non-conforming people. The news was published earlier today to Tinder’s blog ahead of a planned announcement, a spokesperson said. It plans to share more information later tonight, they noted. (We’ll update if that’s the case). In the post Tinder published, the company admits it hasnR [...]
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How to Optimize Your Ad Budget Between Facebook and Instagram
www.socialmediaexaminer.com
Do you advertise on Instagram and Facebook? Wondering how much to budget for each platform placement? In this article, you’ll learn how to use Facebook’s split test feature to reveal how best to distribute your ad spend on Facebook and Instagram. How to Optimize Your Ad Budget Between Facebook and Instagram by Diego Rios on Social Media Examiner. Is Allocating Ad Spend via Automatic Placement in Your Best Interest? When you advertise through Facebook’s platform, you have four major placement options: Facebook, Instagram, Audience Network, and Messenger. Many small business owners rely on Facebook’s (recommended) automatic placement feature to split their advertising budget among these placements. While most businesses will see good results from this option, you m [...]
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Facebook Portal needs more. At least it just added YouTube
techcrunch.com
To offset the creepiness of having Facebook’s camera and microphone in your house, its new Portal video chat gadget needs best-in-class software.  Its hardware is remarkably well done, plus Messenger and the photo frame feature work great. But its third-party app platform was pretty skimpy when the device launched this week. Facebook is increasingly relying on its smart display competitors to boost Portal’s capabilities. It already comes with Amazon Alexa inside. And now, Google’s YouTube is part of the Portal app platform. “Yes, YouTube.com is available through an optional install in the ‘Portal Apps’ catalog” a Facebook spokesperson tells me. You can open it with a “Hey Portal” command, but there currently seems to be no way to queue up specific vi [...]
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Failing and Rapidly Regrouping: The Journey: Season 2, Episode 9
www.socialmediaexaminer.com
Do you ever come up with a great plan and then it fails? Then watch the Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch the Journey In episode 9, Michael Stelzner (founder of Social Media Examiner) and his team work through a failed launch of [...] The post Failing and Rapidly Regrouping: The Journey: Season 2, Episode 9 appeared first on Social Media Examiner. [...]
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