Netflix and chill from afar? Facebook Messenger is now internally testing simultaneous co-viewing of videos. That means you and your favorite people could watch a synchronized video over group chat on your respective devices while discussing or joking about it. This “Watch Videos Together” feature could make you spend more time on Facebook Messenger while creating shared experiences that are more meaningful and positive for well-being than passively zombie-viewing videos solo. This new approach to Facebook’s Watch Party feature might feel more natural as part of messaging than through a feed, Groups or Events post.
The feature was first spotted in Messenger’s codebase by Ananay Arora, the founder of deadline management app Timebound as well as a mobile investiga [...]
Sheryl Sandberg has denied that she obstructed early investigations into election meddling and claimed that she was unaware Facebook was involved with an agency that ran “abhorrent” anti-Semitic campaigns that targeted George Soros, among others.
Facebook, the world’s largest social network, with more than 2.2 billion users, spent Thursday doing its best to fight a media relations forest fire that followed an explosive New York Times article revealing a campaign to smear George Soros, and other revelations.
The company fired PR and research firm Definers, the center of some of the story, it disputed allegations that it tried to hide details around Russian hacking and it held an hour-long call with journalists and CEO Mark Zuckerberg.
Now Sandberg has joined Zucke [...]
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Twitter adding an Edit Button and LinkedIn redesigning business pages. Our special guests include Madalyn Sklar and […]
The post Twitter’s Edit Button: Pros, Cons, and What It Means for Marketers appeared first on Social Media Examiner. [...]
In the wake of a fairly catastrophic behind the scenes glimpse into Facebook’s high-level decision making, one question remains: Who brought a controversial Republican opposition research firm into the fold?
In a long call with reporters on Thursday, Mark Zuckerberg denied any knowledge of his company’s own dealings with Definers Public Affairs, the firm in question. Definers Public Affairs is “an outfit of elite GOP operatives” specializing in opposition research — a cutthroat dark art that’s the norm in politics but anomalous in virtue-conscious Silicon Valley.
Zuckerberg denies knowledge of Facebook’s work with GOP opposition research firm
Founded by a Republican campaign manager lauded for his dirt-digging prowess, Definers is far from a normal, politically ne [...]
Tinder today announced the test of a new in-app experience it’s calling “Swipe Surge,” that will send notifications to users when there’s a spike in Tinder usage in their area. The feature is designed to allow Tinder to better capitalize on real-world events that drive increased usage – like music festivals, parties, or spring break holidays, for example.
The company says that it tested out sending push notifications to alert users about surge periods in its app back in 2016, and found that it resulted in users forming 2.5x more matches during a swipe surge.
Users also received nearly 20 percent more right swipes during these events, and they were 2.6x more likely to receive a message, Tinder noted.
Now it’s turning these push notifications into a real [...]
Wondering how empathy can help your marketing stand out? Curious how trust and tension help marketers retain their customers? To explore what is and isn’t working for marketers today, I interview Seth Godin. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works […]
The post Modern Marketing: Wisdom From Seth Godin appeared first on Social Media Examiner. [...]
Starting this weekend, Tinder will allow college students on its Tinder U service to match with others outside their own university for the first time. The dating app is positioning this market test of a potential Tinder U expansion as the “Rivals Week” — a way to match users with those who attend a rival university (for a limited period of time).
Tinder U’s Rivalry Week starts November 17 in the U.S. for students attending four-year, degree-granting colleges and universities. It ends November 24, Tinder says.
Tinder U itself is still a relatively new feature, having only launched a few months ago as a way to attract more younger users to its service and re-engaged lapsed users.
College students can choose to opt into Tinder U by signing up with their “.edu [...]
Do you want to create more effective social media ads? Wondering how to write ad copy that produces conversions? In this article, you’ll discover six tips for writing social media ad copy that converts. #1: Extend Your Brand Voice to Your Ad Copy Every business needs to have its own voice, one that mimics that […]
The post 6 Tips for Writing Social Media Ad Copy That Converts appeared first on Social Media Examiner. [...]