Social Media

7 Reasons Your Facebook Ads Do Not Convert
www.socialmediaexaminer.com
Are your Facebook ad campaigns underperforming? Wondering how to diagnose the problem? In this article, you’ll discover seven common factors that impede Facebook ad performance and find troubleshooting tips for fixing them. #1: You’re Targeting Your Facebook Ads to the Wrong People The Ads Manager wizard guides you step by step in creating ads and [...] The post 7 Reasons Your Facebook Ads Do Not Convert appeared first on Social Media Examiner. [...]
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Facebook connects Russia to 100+ accounts it removed ahead of mid-terms
techcrunch.com
The 115 accounts Facebook took down yesterday for inauthentic behavior ahead of the mid-term elections may indeed have been linked to the Russia-based Internet Research Agency, according to a new statement from the company. It says that a site claiming association with the IRA today posted a list of Instagram accounts it had made which included many Facebook had taken down yesterday, and it also has since removed the rest. The IRA was previously llabeled as responsible for using Facebook to interfere with US politics and the 2016 Presidential election. Hours before US Election Day, Facebook pulls dozens of accounts for ‘coordinated inauthentic behavior’ Facebook’s head of cyber security policy Nathaniel Gleicher issued this statement to TechCrunch: “Last night, following [...]
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How to Set Up an Instagram DM Workflow
www.socialmediaexaminer.com
Wondering how to better manage all of the Instagram direct messages (DMs) you receive? Want to use DMs to connect with followers and customers? In this article, you’ll learn how to set up an Instagram DM workflow that lets you professionally and successfully manage direct messages for business. #1: Determine the Tone for Instagram DM [...] The post How to Set Up an Instagram DM Workflow appeared first on Social Media Examiner. [...]
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Hours before U.S. election day, Facebook pulls dozens of accounts for ‘coordinated inauthentic behavior’
techcrunch.com
Facebook has pulled the plug on 30 accounts and 85 Instagram accounts that the company says were engaged in “coordinated inauthentic behavior.” Facebook’s head of cybersecurity policy Nathaniel Gleicher revealed the latest batch of findings in a late-night blog post Monday. “On Sunday evening, U.S. law enforcement contacted us about online activity that they recently discovered and which they believe may be linked to foreign entities,” said Gleicher, without naming the law enforcement agency. “We immediately blocked these accounts and are now investigating them in more detail.” The company didn’t have much more to share, only that the Facebook Pages associated with the accounts “appear to be in the French or Russian languages, while the [...]
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How to Use the Facebook Attribution Tool to Measure Your Marketing Impact
www.socialmediaexaminer.com
Want to better understand your customer’s journey across devices and channels? Have you heard of the Facebook Attribution tool? In this article, you’ll learn how to use Facebook’s new Attribution tool to measure the effectiveness of your ads. What Is the Facebook Attribution Tool? Before we dive into the Facebook Attribution tool, it’s worth looking [...] The post How to Use the Facebook Attribution Tool to Measure Your Marketing Impact appeared first on Social Media Examiner. [...]
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Why we lie to ourselves every day
techcrunch.com
Human action requires motivation, but what exactly are those motivations? Donating money to a charity might be motivated by altruism, and yet, only 1% of donations are anonymous. Donors don’t just want to be altruistic, they also want credit for that altruism plus badges to signal to others about their altruistic ways. Worse, we aren’t even aware of our true motivations — in fact, we often strategically deceive ourselves to make our behavior appear more pure than it really is. It’s a pattern that manifests itself across all kinds of arenas, including consumption, politics, education, medicine, religion and more. In their book Elephant in the Brain, Kevin Simler, formerly a long-time engineer at Palantir, and Robin Hanson, an associate professor of economics at George Mason Universi [...]
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Tool up for the midterms with this Facebook junk news aggregator
techcrunch.com
With the US midterms fast approaching purveyors of online disinformation are very busy indeed spreading their hyper-partisan junk on Facebook . Their goal: Skewing democratic outcomes by putting out misleading, deceptive or incorrect information that’s packaged as real news about politics, economics or culture — yet presented in a way that panders to prejudices and is more likely to get virally spread on mainstream social media platforms where it has the chance to influence people’s views. This has happened before; is still happening; and will keep on happening unless or until social media platforms get properly regulated. Twitter’s U.S. midterms hub is a hot mess In the meanwhile, what’s to be done? Arming yourselves and your friends with smart digital and [...]
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Twitter hires God-is Rivera as global director of culture and community
techcrunch.com
Twitter has brought on its first-ever global director of culture and community, God-is Rivera. As global director of culture and community, Rivera will report to Global Head of Culture, Engagement and Experiential Nola Weinstein. Rivera previously led internal diversity and inclusion efforts at VMLY&R, a digital and creative agency. “As a black woman who has worked in industries in which I have been underrepresented, I feel a great responsibility to amplify and support diverse communities, and they exist in full force on Twitter,” Rivera said in a statement. “The team has shown a passion to serve and spotlight their most active users and I am honored to step into this new role as a part of that commitment.” For context, 26 percent of U.S. adults who identify [...]
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