Wondering if it still pays to advertise on social media these days? Looking for data to show you where you should be investing your ad spend? In this article, you’ll discover insights that reveal how fellow marketers are planning their social advertising and which platforms offer new opportunities for ad placement. #1: Social Ads Are [...]
The post Social Media Advertising: New Research for Marketers appeared first on Social Media Examiner. [...]
HQ Trivia is aiming to attract more players following a slight decline in downloads with a new, large prize. The company announced today it has bagged Target to sponsor to sponsor a special Emmy-themed game featuring its biggest-ever single winner prize of $100,000. The game will air on Monday, September 17 at 9 PM ET, but will be played in a different fashion than usual.
Typically, HQ Trivia players compete to win or split a cash prize, which often doesn’t amount to much more than enough for a cup of coffee. But this time around, HQ Trivia will run in a “one winner takes all” format, meaning only one individual will earn the winnings from the game.
Instead of a normal 12-question round with 10 second to answer, the game will continue until only one winner remains. Playe [...]
Does your company target other businesses? Wondering how to use Facebook ads to connect with prospects? In this article, you’ll find four ways to use Facebook ads to reach B2B customers. #1: Target Specific Job Titles and Companies With Facebook Ads More than likely, you already have a good idea whom your target audience is. [...]
The post 4 Ways to Improve Your B2B Facebook Ads appeared first on Social Media Examiner. [...]
Have you ever wanted to see one of your “hate-reads” stretched out to feature-film length? If so, you’ll want to watch HBO’s new documentary, “Swiped,” which takes a depressing, trigger-inducing and damning look at online dating culture, and specifically Tinder’s outsized influence in the dating app business.
The film evolved from journalist Nancy Jo Sales’ 2015 Vanity Fair piece, entitled “Tinder and the Dawn of the ‘Dating Apocalypse,” which was criticized at the time for its narrow focus on 20-something, largely heterosexual women in an urban setting. The piece had extrapolated out their personal dating struggles and turned them into condemnation of the entire online dating market.
But the VF piece was actually more memorable for Tinder’s response.
The co [...]
The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. Watch The Journey The season opener reveals the conflict faced by Michael Stelzner, marketer and founder of Social Media Examiner. On the one hand, he’s on a seemingly impossible mission to grow his [...]
The post This Might Not Work: The Journey, Season 2, Episode 1 appeared first on Social Media Examiner. [...]
Wondering how to run an Instagram contest? Looking for Instagram giveaway ideas you can adapt? In this article, you’ll find tips and inspiration to help you plan a successful Instagram competition that supports your marketing goals. What Are Instagram’s Rules for Contests? Instagram makes it relatively easy to run contests, compared to Facebook regulations that [...]
The post How to Do an Instagram Giveaway: Ideas and Tips appeared first on Social Media Examiner. [...]
What better way to reach millennial voters ahead of a 2020 presidential run than through Instagram?
Joe Biden, in partnership with ATTN:, will host a 10-episode series streaming on IGTV beginning September 12. In reality, he has yet to confirm a presidential run; the partnership, rather, is meant to help combat digital misinformation in an era of “fake news.”
The show, called “Here’s the Deal,” will air weekly until the midterm elections on November 6. Each episode will hit on big issues, including gun safety, education, infrastructure and healthcare.
“Folks, with less than 100 days until the most consequential election of our lifetimes, we’ve got to keep our eye on the ball,” Biden says in the announcement, adding that the show will n [...]
Do you want more people to read your blog? Have you considered using dynamic Facebook ads to promote your content? In this article, you’ll discover how to set up a product catalog of blog posts you can automatically promote with a Facebook dynamic ads campaign. Why Use Facebook Dynamic Ads for Blog Promotion? You may [...]
The post How to Promote Your Blog Posts With Facebook Dynamic Ads appeared first on Social Media Examiner. [...]