LinkedIn, the Microsoft-owned social network for the working world with some 580 million users, took a big step into professional development and education when it acquired Lynda.com for $1.5 billion and used it as the anchor for LinkedIn Learning. Now, with 13,000 courses on the platform, LinkedIn is announcing two new developments to get more people using the service. It will now offer videos, tutorials and courses from third-parties such as Treehouse and the publishing division of Harvard Business School. And in a social twist, people who use LinkedIn Learning — the students and teachers — will now be able to ask and answer questions around LinkedIn Learning sessions, as well as follow instructors on LinkedIn, and see others’ feedback on courses.
Unlimited access to L [...]
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore the option to preview IGTV videos in Stories and new Pinterest ads tools. Our special guests include Jenn [...]
The post IGTV Video Previews Now Sharable to Instagram Stories appeared first on Social Media Examiner. [...]
Done cloning Snapchat, Facebook is now chasing Chinese short-form video sensation TikTok with the launch of its knock-off Lasso. Available now for iOS and Android, Lasso is Facebook’s answer to the zany mobile lipsyncing playground that’s gained ground with young users, both in China and in the West.
The release confirms TechCrunch’s scoop from last month that the company was building an app called Lasso to let people share short videos with soundtracks. With TikTok looking like the next big thing, it’s not surprising to see Facebook playing chase, much like it did, successfully, when Snapchat posed an existential threat.
A Facebook spokesperson confirmed that the launch of Lasso on iOS and Android is in the U.S. only for now, telling us “Lasso is a new standalone app [...]
Two researchers, Dr. Domenico Vicinanza of Anglia Ruskin University and Dr. Genevieve Williams, have “sonified” a video of the 5,000th Martian sunrise captured by the Mars rover, Opportunity. The music is a representation of the experience of seeing the sun rise over the red dunes as light pierces the planet’s atmosphere.
From the release:
Researchers created the piece of music by scanning a picture from left to right, pixel by pixel, and looking at brightness and colour information and combining them with terrain elevation. They used algorithms to assign each element a specific pitch and melody.
The quiet, slow harmonies are a consequence of the dark background and the brighter, higher pitched sounds towards the middle of the piece are created by th [...]
Want a faster, better way to optimize your ads? Did you know that focusing on customers’ emotions can help? To explore how to use emotional messaging to move people to action, I interview Talia Wolf. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover [...]
The post How to Create Ads That Move People to Action appeared first on Social Media Examiner. [...]
Facebook must exert constant vigilance to prevent its platform from being taken over by ne’er-do-wells, but how exactly it does that is only really known to itself. Today, however, the company has graced us with a bit of data on what tools it’s using and what results they’re getting — for instance, more than 14 million pieces of “terrorist content” removed this year so far.
More than half of that 14 million was old content posted before 2018, some of which had been sitting around for years. But as Facebook points out, that content may very well have also been unviewed that whole time. It’s hard to imagine a terrorist recruitment post going unreported for 970 days (the median age for content in Q1) if it was seeing any kind of traffic.
Perhaps more imp [...]
Is your social media team working well together? Need to improve communications? In this article, you’ll discover how to use six collaboration tools to keep social media teams and stakeholders on the same page. #1: Set Up Front and Trello to Manage Facebook Messages Front is a tool designed to help teams collaborate efficiently and [...]
The post 6 Collaboration Tools for Social Media Teams appeared first on Social Media Examiner. [...]
Tinder has never really shaken its reputation among consumers as a “hook up” app, instead of one designed for more serious dating. Now, it seems Tinder is planning to embrace its status as the default app for younger users who aren’t ready to settle down. According to Match Group CEO Mandy Ginsberg, speaking to investors on its Q3 earnings call this morning, Tinder is preparing to launch its first-ever brand marketing campaign that will promote the “single lifestyle” with billboard campaigns and other digital initiatives.
The move is something of an admission that Tinder isn’t working for helping people find long-term relationships.
“Tinder was such a phenomenon when it launched and spread so quickly that the market defined the brand, versus the [...]