Social Media

How to Maximize the Exposure of Your Videos: A Strategic Plan
www.socialmediaexaminer.com
Is video a key part of your social media strategy? Wondering how to get more visibility for the videos you create? In this article, you’ll discover a step-by-step plan to help you post, promote, and distribute your videos more effectively. Why Your Business Needs a Video Distribution and Promotion Strategy Right now, video is the […] The post How to Maximize the Exposure of Your Videos: A Strategic Plan appeared first on Social Media Examiner. [...]
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Knowing When to Change: The Journey: Season 2, Episode 10
www.socialmediaexaminer.com
Ever have a moment where it becomes crystal clear that something needs to change? Then watch the Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch the Journey In episode 10, Michael Stelzner (founder of Social Media Examiner) realizes lots of things he’s doing must stop. […] The post Knowing When to Change: The Journey: Season 2, Episode 10 appeared first on Social Media Examiner. [...]
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Facebook Messenger is building a ‘Watch Videos Together’ feature
techcrunch.com
Netflix and chill from afar? Facebook Messenger is now internally testing simultaneous co-viewing of videos. That means you and your favorite people could watch a synchronized video over group chat on your respective devices while discussing or joking about it. This “Watch Videos Together” feature could make you spend more time on Facebook Messenger while creating shared experiences that are more meaningful and positive for well-being than passively zombie-viewing videos solo. This new approach to Facebook’s Watch Party feature might feel more natural as part of messaging than through a feed, Groups or Events post. The feature was first spotted in Messenger’s codebase by Ananay Arora, the founder of deadline management app Timebound as well as a mobile investiga [...]
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Sheryl Sandberg claims she didn’t know Facebook hired agency behind ‘abhorrent’ anti-Soros campaign
techcrunch.com
Sheryl Sandberg has denied that she obstructed early investigations into election meddling and claimed that she was unaware Facebook was involved with an agency that ran “abhorrent” anti-Semitic campaigns that targeted George Soros, among others. Facebook, the world’s largest social network, with more than 2.2 billion users, spent Thursday doing its best to fight a media relations forest fire that followed an explosive New York Times article revealing a campaign to smear George Soros, and other revelations. The company fired PR and research firm Definers, the center of some of the story, it disputed allegations that it tried to hide details around Russian hacking and it held an hour-long call with journalists and CEO Mark Zuckerberg. Now Sandberg has joined Zucke [...]
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Twitter’s Edit Button: Pros, Cons, and What It Means for Marketers
www.socialmediaexaminer.com
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Twitter adding an Edit Button and LinkedIn redesigning business pages. Our special guests include Madalyn Sklar and […] The post Twitter’s Edit Button: Pros, Cons, and What It Means for Marketers appeared first on Social Media Examiner. [...]
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Facebook has other ties to Definers, the GOP-led opposition research group
techcrunch.com
In the wake of a fairly catastrophic behind the scenes glimpse into Facebook’s high-level decision making, one question remains: Who brought a controversial Republican opposition research firm into the fold? In a long call with reporters on Thursday, Mark Zuckerberg denied any knowledge of his company’s own dealings with Definers Public Affairs, the firm in question. Definers Public Affairs is “an outfit of elite GOP operatives” specializing in opposition research — a cutthroat dark art that’s the norm in politics but anomalous in virtue-conscious Silicon Valley. Zuckerberg denies knowledge of Facebook’s work with GOP opposition research firm Founded by a Republican campaign manager lauded for his dirt-digging prowess, Definers is far from a normal, politically ne [...]
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Tinder tests ‘Swipe Surge’ in US to connect users during peak times
techcrunch.com
Tinder today announced the test of a new in-app experience it’s calling “Swipe Surge,” that will send notifications to users when there’s a spike in Tinder usage in their area. The feature is designed to allow Tinder to better capitalize on real-world events that drive increased usage – like music festivals, parties, or spring break holidays, for example. The company says that it tested out sending push notifications to alert users about surge periods in its app back in 2016, and found that it resulted in users forming 2.5x more matches during a swipe surge. Users also received nearly 20 percent more right swipes during these events, and they were 2.6x more likely to receive a message, Tinder noted. Now it’s turning these push notifications into a real [...]
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Modern Marketing: Wisdom From Seth Godin
www.socialmediaexaminer.com
Wondering how empathy can help your marketing stand out? Curious how trust and tension help marketers retain their customers? To explore what is and isn’t working for marketers today, I interview Seth Godin. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works […] The post Modern Marketing: Wisdom From Seth Godin appeared first on Social Media Examiner. [...]
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