Twitter announced today its Twitter Lite app is expanding to 21 more countries, which makes the data-saving app available to more than 45 countries in total. The app was introduced last year with the goal of bringing in more users from emerging markets to Twitter. Similar to other data-saving apps, like Facebook Lite or YouTube Go, Twitter Lite is designed to load faster on slower network connections, like 2G and 3G, and also has a smaller footprint, so it takes up less space on the phone.
The app was first launched as a test in the Philippines in September, before rolling out to a couple dozen more countries in November.
Twitter’s hope is that by addressing the needs of those low-bandwith users in international markets, the company could help increase its overall user base, which h [...]
Analytics company Crimson Hexagon says Facebook has reinstated its data access to Facebook and Instagram.
That access was suspended last month, with Facebook saying it was investigating whether the company had violated any of its data use policies. (The social network, of course, has been dealing with the fallout from a separate controversy over user data.)
In this case, the issue appears to be related to some of Crimson Hexagon’s contracts with the U.S. government, with Facebook saying it wasn’t aware of those contracts when contacted by The Wall Street Journal.
What followed, according to a blog post by Crimson Hexagon Dan Shore, was “several weeks of constructive discussion and information exchange.” It seems that Facebook was satisfied with what it learned and [...]
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore live video updates from Facebook and YouTube with David Foster and Luria Petrucci of Live Streaming Pros [...]
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Facebook’s role in the opioid crisis could become another scandal following yesterday’s release of harrowing new statistics from the Center for Disease Control. It estimated there were nearly 30,000 synthetic opioid overdose deaths in the U.S. in 2017, up from roughly 20,000 the year before. When recreational drugs like Xanax and OxyContin are adulterated with the more powerful synthetic opioid Fentanyl, the misdosage can prove fatal. Xanax, OxyContin and other pain killers are often bought online, with dealers promoting themselves on social media including Facebook.
Hours after the new stats were reported by The New York Times and others, a source spotted that Facebook’s internal search engine stopped returning posts, Pages and Groups for searches of “OxyContin,& [...]
Want to lower your Facebook ad costs? Looking for tips to optimize your Facebook ad campaigns? To explore the Facebook ads algorithm, I interview Ralph Burns. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing. In this episode, [...]
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A group of Tinder founders and executives has filed a lawsuit against parent company Match Group and its controlling shareholder IAC.
The plaintiffs in the suit include Tinder co-founders Sean Rad, Justin Mateen and Jonathan Badeen — Badeen still works at Tinder, as do plaintiffs James Kim (the company’s vice president of finance) and Rosette Pambakian (its vice president of marketing and communications).
We’ve reached out to IAC for comment, as well as Pambakian, who’s served as our main contact at Tinder. We’ll update the post if we hear back.
The suit alleges that IAC and Match Group manipulated financial data in order to create “a fake lowball valuation” (to quote the plaintiffs’ press release), then stripped Rad, Mateen, Badeen and other [...]
Twitter announced this afternoon it will begin booting accounts off its service from those who have tried to evade their account suspension. The company says that the accounts in question are users who have been previously suspended on Twitter for their abusive behavior, or for trying to evade a prior suspension. These bad actors have been able to work around Twitter’s attempt to remove them by setting up another account, it seems.
The company says the new wave of suspensions will hit this week and will continue in the weeks ahead, as it’s able to identify others who are “attempting to Tweet following an account suspension.”
This week, we are suspending accounts for attempting to evade an account suspension. These accounts were previously suspended for abusive [...]
Has your business suffered from negative reviews online? Wondering how to respond to negative posts that reflect badly on your service or products? In this article, you’ll discover how to respond to unhappy customers on social media and address negative online content. Why an Online Reputation and Reviews Matter to Marketers Every day, people use [...]
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