Marketing

Sony Wants You to Vote for the 'Sausage Party'
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The entertainment company is the latest brand to use the election as a marketing opportunity. [...]
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Your Customers' Brains Are Hard-Wired to Decode These 10 Signals
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Rhyming schemes and funny memes work because humans respond to recognizable patterns. Help them embrace your brand message by telling stories that feel familiar. [...]
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5 Things Entrepreneurs Should Never Say to Journalists
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'I'll pay you to write' it is an absolute no-no when it comes to talking with a reporter. [...]
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Here Is How to Impress the Press
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Getting your company into publications isn't as hard as you think. [...]
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3 Ways to Make Sure Your Online Ads Aren't a Turnoff
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For starters, ponder your ad's placement, using that old real estate rule: location, location, location. [...]
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3 Easy Ways to Increase Your Brand's Engagement on Instagram
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Don't just show your product pictured against a white background. Get into the wild! [...]
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Why Influencer Marketing Is Great for Your SEO
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These four tips will help you build a "win-win" relationship with your influencers. [...]
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4 Reasons Why Amazon's Product-Search Dominance Matters
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Customers research your products before they buy but smart strategy can reclaim sales lost to 'showrooming' and 'webrooming' alike. [...]
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