Marketing

How to Sell With Emotion
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Research has shown that ads that touch readers' emotions are more successful than ads that only touch their intellect. Find out how to craft emotional ads. [...]
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How Do You Measure the Impact of an Experience?
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Experiential marketing campaigns are designed to engage consumers so they become part of the show. What comes next could be anybody's guess. [...]
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How to Improve Your Sales Process and Increase Business
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Here are six surefire steps to boost your sales. [...]
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14 Easy Ways Authors Can Promote Their Books
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Book marketing doesn't have to cost thousands. [...]
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9 Ways to Increase Landing-Page Conversions
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Headlines and visuals rule. Keep your most compelling content 'above the fold' and make your call to action an unmistakable target. [...]
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3 Surprising Takeaways From Robert Cialdini's 'Pre-Suasion'
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The new book includes a combination of big-picture insights and actionable tactics that will make this an instant classic. [...]
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Online Marketing Agencies: Love 'Em or Leave 'Em?
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Look at the signs and see whether or not it's time to find a new marketing firm to handle your company needs. [...]
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The Art of Persuading Customers to Tell Your Story Is Becoming a Science
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Word of mouth remains the best advertisement. Modern marketing tools make it easier to spread the word wider. [...]
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