Marketing

What Brand Evangelism Really Means — and Why It's So Important
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Evangelism isn't something to be decided on down the road; it should actually be in the DNA of your founding team from the get-go. [...]
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7 Tips for Effectively Allocating an SMB Advertising Budget
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By analyzing not only the demographics but the psychographics of your target market and strengthening your ideal customer profile, you'll make the budget you have more effective. [...]
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How the Female Leaders of Hims Got Men to Happily Talk About Hair Loss and Erectile Dysfunction
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Founder Andrew Dudum knew that in order to build a company that would help men get honest about health, he'd need to do one thing: hire a lot of women. [...]
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The Lessons We Can All Learn From Sears's Branding Blunders
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Somehow, the tagline "Life. Well spent" just didn't cut it. Here's why. [...]
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How to Make AI-Driven Emails Compelling Without Being Creepy
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Most customers are wary about AI, so don't make it extra weird by incorrectly using your data on them. [...]
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4 Unconventional Ways to Better Market to Generation Z
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Gen Z loves micro-influencers, YouTube, Snapchat and Instagram. What more do you need to know? [...]
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Why Weight Watchers' Name Change Will Fail, But Dunkin's Won't
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Weight Watchers is repeating a classic psychological blunder. [...]
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Want Higher Response Rates? Start Treating Your Sales Prospects Like People.
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You can't expect to sell anything if your prospects don't trust you. [...]
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