Marketing

Impressive Isn't Always Impactful in Experiential Marketing
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Here is a new way to think about experiential marketing. [...]
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How to Make Your Rebrand Boring (In a Good Way)
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The most important lesson: Don't rush a rebrand. [...]
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Marketing and Lead Generation Inspiration From Apple, the First Trillion-Dollar Company
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Emotional connections keep customers coming back. [...]
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Don't Underestimate the Power of a Good Newsletter to Drive Business
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Few tools are better for retaining and marketing to existing customers than a newsletter packed with engaging and relevant content. [...]
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Deep Learning and 'Hyper-Personalization' are the Future of Marketing Automation
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Taking a look at not only interactions, but intent. [...]
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12 Cutting-Edge Marijuana Marketing Tactics That Work
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Restrictions on cannabis advertising are pushing companies to find creative ways to reach consumers. [...]
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A Customer Data Platform Picks Up Where CRM Leaves Off
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At last, there is a way to pull all the data together for deep, actionable, behavioral insights.. [...]
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Web-Writing Tips on 'Wrong-Way Apostrophes' and 'Dangling Hot Links'
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Make sure to correct those errors you never saw before the advent of blogs and product websites. [...]
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