Marketing

The Art of the Follow-Up
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Completing a deal requires persistent content that is never annoying but can't be politely ignored. [...]
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How to Use Reviews to Grow Your Business
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Do you even ask your customers for reviews? Because there's a good chance you won't get what you don't ask for. [...]
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4 Ways To Master Media Interviews (Even If You've Been Burned Before)
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In a world where a company's reputation can come crumbling moments after a single ill-advised tweet, one interview gone awry can be just as damaging. [...]
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I'm A Gen Xer — Here's Why You Should Stop Ignoring Me
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Why marketers should re-engage today's most 'ambidextrous' generation. [...]
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How to Improve Your Networking Skills
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If you want to succeed in business, you need to surround yourself with the right people. [...]
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The 9 Best Shopify Apps to Increase Sales Available for Free
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Shopify is used by tens of thousands of entrepreneurs to sell products online. [...]
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How to Know What People Are Asking
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Author Jill Schiefelbein chats with Andy Crestodina, co-founder or Orbit Media and author of 'Content Chemistry,' about tips to create relevant content. [...]
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7 Signs Your Personal Brand Needs Work
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At the end of the day, your personal brand is the only thing you truly have. What are you doing to protect and promote it? [...]
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