Marketing

Brand Safety Is Not the Place to Cut Corners in Your Marketing Budget
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It's a dangerous digital world out there today for brands, and marketers and advertisers cannot afford to put consumer trust at risk. [...]
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How to Navigate the Murky Waters of Taking a Stand on Social Issues
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Use your clout as an entrepreneur to be the change agent you wish to see in the world. [...]
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Customer Experience Is How You Can Differentiate Your Brand
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Customers have nearly limitless choices. How you treat them is more important than marginal differences in price. [...]
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Manipulation in Marketing: How It's Used, and How to Use It Ethically
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Done right, manipulation in marketing is a good thing. But, like most good things, it can quickly turn sour in the wrong hands. [...]
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4 Branding Lessons From Nike's Colin Kaepernick Ad
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The initial outrage cost Nike some customers but sealed its relationship with a much larger, and growing, customer base. [...]
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Solving My Dumbest Life Problems Was the Key to Figuring Out My Biggest Business Issues
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Solving the stupid little problems is enough of a mental reset that your biggest issues in life start handling themselves. [...]
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Are Social Networks Killing the Goose That Laid the Golden Egg?
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Falling organic reach is driving influencers away from social platforms. [...]
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Stop Scapegoating Technology and Focus on Content for Your Ads and Marketing
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There's no reason to be afraid of new technology, as long as you're committed to great content and innovative storytelling. [...]
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