Marketing

The Urban Legends of Marketing, Sales and Business Growth
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Simple in theory, growing your business can be difficult in practice. Here's the reality of marketing and advice on how to get the most out of every campaign you launch. [...]
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Want People to Remember Your Gift This Holiday Season? Follow These 10 Tips.
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Business gifting can be highly effective, but if done incorrectly, it can hurt your brand. [...]
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Alibaba's Multi-Billion-Dollar Singles Day Success Proves Why Businesses Should Celebrate Invented Holidays
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Big companies aren't the only ones who can create sales events, nor are they the only ones who can take part in them. [...]
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3 Things You Can Do to Improve Your Ad's Clickthrough Rate and Lower Your Cost Per Click
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If you really want to improve your Google AdWords' results, perform these three maintenance tasks and watch your CTR skyrocket. [...]
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The 5 Biggest Marketing Mistakes and How to Avoid Them
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Are you making these mistakes without realizing? [...]
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What Factors Determine a Brand's Value?
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David Haigh, CEO of Brand Finance, gives insight into the international standard that defines how all brands are ranked. [...]
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5 Reasons Machine Learning Is the Future of Marketing
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Today's smarter business systems generally mean smarter, and more profitable, companies. [...]
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What Can Modern Marketers Learn From Advertisers of the Past?
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Does Mad Men style marketing hold any place in today's digital age? [...]
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