Marketing

5 Ways Pointless Business Meetings Hurt Your Bottom Line
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You can't run an organization without meetings, but you could likely run it better with fewer, better meetings. [...]
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Want a Billion-Dollar Brand? Invest in Quality Photography.
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Kylie Jenner has taught us that a picture is worth more than a thousand words. It can also help you build a billion-dollar company. [...]
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Clicks Are Not the Only Online Marketing Metric and They May Not Even Be the Best
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For decades the billboard and TV industries have tested markets in a way ecommerce entrepreneurs will find tell them a whole lot more. [...]
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Win More Business by Copying Nike's Storytelling Playbook
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Nike has long marketed its shoes as just one part of a larger story of aspiration and achievement. [...]
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If You Want to Sell More on Amazon, You Need to Rank on Google — Here's How
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Here's why you should utilize two search engines, not one. [...]
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How to Get the Right Customers for Your Business
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Marketing coach Dean Holland was making money, but from the wrong customers. [...]
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25 Tips for Getting Rich With Influencer Marketing
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Influencer marketing is effective and can be lucrative, but it isn't magic. You have to learn the business. [...]
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What Motivated This Executive to Leave Her Job and Start a Cauliflower-Crust Pizza Company
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Gail Becker had a high-ranking role at Edelman before she founded Caulipower, which now sells products in 9,000 stores. [...]
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