Marketing

Manipulation in Marketing: How It's Used, and How to Use It Ethically
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Done right, manipulation in marketing is a good thing. But, like most good things, it can quickly turn sour in the wrong hands. [...]
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4 Branding Lessons From Nike's Colin Kaepernick Ad
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The initial outrage cost Nike some customers but sealed its relationship with a much larger, and growing, customer base. [...]
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Solving My Dumbest Life Problems Was the Key to Figuring Out My Biggest Business Issues
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Solving the stupid little problems is enough of a mental reset that your biggest issues in life start handling themselves. [...]
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Are Social Networks Killing the Goose That Laid the Golden Egg?
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Falling organic reach is driving influencers away from social platforms. [...]
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Stop Scapegoating Technology and Focus on Content for Your Ads and Marketing
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There's no reason to be afraid of new technology, as long as you're committed to great content and innovative storytelling. [...]
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5 Steps You Should Take to Maximize Your IP in China
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China has a chequered past with foreign IP. But companies are getting around that by developing IP assets -- like a world-famous bronze cat. [...]
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How Companies Can Avoid Death by Rising Advertising Costs
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Follow these three tips for cost-effective content marketing and social media strategies to stake your spot in the digital ad space and grow. [...]
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5 Sales Lessons From Vendors Hawking World Series Merch Outside Fenway Park Last Night
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Here's what these master marketers have learned in the trenches. [...]
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