Marketing

Why Your Small Business Should Have a Content Marketing Strategy
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The three main benefits of content marketing are increased sales, cost savings and loyal customers. [...]
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Are Your PR Efforts Falling Flat? Here's How to Fix It
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A solid checklist for managing your own public relations campaign will include setting clear goals, pitching the right reporter and so much more. [...]
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Stop Manipulating Your Customers With Live Product Launches
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For long-term success, you need a different strategy. [...]
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Find an Athlete to Market Your Brand With This Matchmaking App
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The founder and CEO of OpenSponsorship sits down with Jessica Abo to discuss her marketplace, which connects brands and athletes. [...]
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5 Best-Practices B2B Content Marketing Strategies to Implement Right Now
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Failing to understand the difference between B2B and B2C content marketing is an important reason why many B2B content strategies fail. [...]
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Tougher Data Privacy Rules Are a Scammer's Nightmare but Ethical Marketers Can Stay Calm
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The Cambridge Analytica scandal is adding momentum to a global regulatory push. [...]
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Biz-to-Biz Buyers Tell All: Survey Reveals 27 Sales Prospecting Stats You Need to Know
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The people who make big-dollar buying decisions want you to know how to contact them and what topics to discuss. [...]
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Follow These Tips to Survive Facebook's Ad Changes
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These tricks will ensure your business can weather the Facebook ad adjustments. [...]
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