Marketing

Aggregate Data to Grasp the Whole Customer Journey
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Without a holistic view of the customer experience, conversion funnels are inefficient. Marketers who truly know their customers can better cater to their needs, convert them and then identify opportunities to upsell and cross-sell them. [...]
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5 Key Tips to Improve Conversion Rates
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Walk yourself through your sales process and learn to think like a consumer. [...]
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3 Tips for Turning Your Customers Into Your Marketing Team
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Use word-of-mouth marketing to make the most of a limited budget. [...]
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3 Marketing Lessons I Learned From Chasing Fugitives
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The CBS show 'Hunted' is, at its core, all about getting into the minds (and computers and phones) of strangers -- sound familiar? [...]
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This Year's April Fool's Gags, From LOL to Nope
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Please brands, leave the jokes to the professionals. [...]
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5 Tips for Building a Strong Brand Identity
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What's in a name? Everything: A vibrant brand is what keeps a prospective customer interested long enough to view your offerings. [...]
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6 Steps to Writing Copy That Actually Converts
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Most of the time, the art of exceptional copywriting boils down to understanding how to trigger action and emotion in your readers. [...]
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13 Simple Ways to Market Your Business Offline
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Here are proven strategies for growing your business the old-fashion way. [...]
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