Marketing

How to Choose the Best of the 3 Facebook Ad Campaign Objectives
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Before you can create Facebook ads, you need to understand and choose your objective. These smart tips can help you evaluate your goals and choose the type of campaign that will work best for you. [...]
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How Influencer Marketing Can Become a Powerful Weapon for Brands
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Think about influencers the next time you put on your ultra-cool, collectible, musician-promoted hip-hop jersey. [...]
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What Aristotle Can Teach You About Marketing
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You have to make your argument, it has to make sense and it has to make an emotional connection. [...]
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12 Key Strategies to a Successful Crowdfunding Campaign
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Crowdfunding has witnessed some spectacular fails. Don't let your project be one of them. [...]
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How to Create the Stunning Visuals Critical to Startup Success
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Tools you can use everyday to enhance your online presence to efficiently connect with consumers. [...]
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7 Dreadful Marketing Mistakes to Avoid in 2018
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Costly missteps can break your business. Do your bottom line (and your customers) a favor by conducting a quick audit of your marketing strategy. [...]
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Research Finds the IRS Gives Better Customer Service Than Most Apps
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A simple yes-or-no tech question was posed to 100 well known apps. Most never answered. [...]
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11 Supernatural Ways 'Stranger Things' Has Turned Marketing Upside Down
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The Netflix show has managed to engage audiences far beyond their TV screens. [...]
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