Marketing

How This Offline Brand That Started in 1996 Reached 500 Million Downloads in the Smartphone Era
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Pokemon developed Go to engage the brand's fans in a way that approached addiction. [...]
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Why the New 'Take a Knee' Policy Isn't Likely to Heal the NFL's Damaged Brand
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The NFL's goal is to make the whole issue go away by taking back control of the story. There is no sign it has succeeded. [...]
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Teens Are Increasingly Ditching Facebook. Here's How Entrepreneurs Should Respond.
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The percentage of teens using Facebook has dropped 20 percent in just three years. [...]
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Prospects Will Ignore You Reciting a List of Product Features but They Like a Good Story
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Stop reading the product manual to potential clients and start helping them see your product as a solution they can use. [...]
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6 Pro Tips to Help Your Business Convert More Customers
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Attract more people into your marketing funnel by listening to the experts. [...]
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Ambien Claps Back at Roseanne, Walmart Offers a Big Perk and Dick's Sales Soar. 3 Things to Know Today.
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Stay in the know in 60 seconds. [...]
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How to Create Upsells that Boost Your Sales
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Once you've attracted buyers to your site, don't let them get away without trying to increase the sale. [...]
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How to Drill Down Into Your Buyer Personas to Create Hyper-Targeted Content
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Sometimes you intend to have your product appeal to one group; but then another group you hadn't expected loves it, too. Time to add to those buyer personas. [...]
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