Marketing

Influencer Marketing Isn't Just for Fashion, Beauty and Food Anymore.
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No wonder financial brands want in: Influencer marketing experienced a 198 percent increase last year alone. [...]
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How My Cannabis Poem Landed on 8 Billboard Charts
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A pitch letter to Lin-Manuel Miranda ends up on a hip hop record. [...]
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Want to Publish a More Gripping Blog? Try These 3 Power-Writing Tips.
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For starters, drop the use of the word 'there' at the beginning of a sentence. Ditto for 'while.' [...]
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Make Your Ads Works of Art but Your Marketing Plan Needs to be All Science
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Ads are all about making a connection with another person. Use all that data at your fingertips to guide the process. [...]
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How Google Stacks the Deck Against Startups and Small Businesses
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Amazon may outrank your small-business website, but it can't connect with your customers like you can. [...]
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5 Powerful Branding Lessons From 'Fuller House' Star Candace Cameron Bure
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To build a strong, cohesive personal brand that attracts partnerships and multiyear contracts, you need to have clear values and solid guidelines for yourself. [...]
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Why You Shouldn't Worry About Branding Until You Make 6 Figures
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If you're not already bringing in major sales, you need to spend your money on this first. [...]
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How to Give Prospects a Reason to Respond 'Right Now!'
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Follow the second rule of direct marketing to inspire immediate responses from your target market. [...]
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