Marketing

3 Key Changes to Facebook Advertising After a Year of Scandal and Regulation
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The way you advertise on Facebook is changing dramatically, so here are some of the most important things to note. [...]
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The Steps You Should Take If You Want to Build Business Off Referrals
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Move past the mentality of "wanting referrals and wanting them now" by considering the strength of your relationships. [...]
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Why These 3 Design Changes Can Improve Your Store Sales by 50 Percent or More
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Which is more important: interior design, marketing design or fashion design? [...]
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When Starting Your Own Training Program, Know Your Strengths First
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Being in touch with yourself is inevitably helpful to building a business. [...]
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The 5 Best Digital Marketing Tools for Understanding Your Customers
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The best marketers are those who actually talk to their customers. Here are 5 tools to help you do that. [...]
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3 Ways to Encourage Your Staff to Think Like Entrepreneurs
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Start by challenging everything. [...]
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Why Digitally Savvy Companies Focus on Being 'in' their Users' lives — Not Seeing Them Simply as 'Customers'
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Legacy companies focus their marketing efforts on positioning their brands in the minds of consumers. Digitally forward-thinking startups position their brand in the 'lives' of their consumers. [...]
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5 Tips for Getting Your Cold-Sales Emails Read (That Have Nothing to Do With Writing)
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There's more to successful cold-sales email than just the words you write. [...]
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