Marketing

This Photo-Sharing App Stands By an Authentic Marketing Experience
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A combination of social media tactics and sponsorships help Twenty20 make a mark in the photography sphere. [...]
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A Wake-Up (Sales) Call to Entrepreneurs
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Selling is not something just for the sales staff, nor is it some automatic phenomena. It's a skill any founder can and ought to acquire. [...]
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No, Video Isn't Dead — It Still Boosts Sales Conversions When You Put It on the Right Pages of Your Site
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Every business site has at least one page that could probably be beefed up with a video. Here are the big 5. [...]
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The Best Marketing Material Is Something Your Audience Would Miss If They Stopped Receiving It
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How many people would reach out and wonder (or complain) if you didn't send out that next email blast? [...]
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Clarity on Your Goals Is Key to Growing a Business That Attracts High-End Clients
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A good way to grow into a bigger company is for your well-heeled potential customers to think you're that big already. [...]
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On a Scale of 1 to 10, Compared to Richard Branson, How Relatable Are You?
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4 ways to ensure you're an entrepreneur who connects with your customers [...]
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Multigenerational Households Are Influencing North American Retail Trends
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Marketing strategies need to include families with adult kids and grandparents under the same roof. [...]
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3 Key Strategies for Succeeding at Marketing on Mobile
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Mobile devices are the next wave of marketing. By keeping a few critical issues in mind, you can enhance your brand and open up an important revenue channel. [...]
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