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Editor’s note: Andy Vale is a former content manager at Audiense.
No matter the business, bold choices often come with big risks. And in television, where shows can easily cost millions to produce and audience reaction can be tough to predict, risk aversion is a high-stakes science.
After a career filled with major writing credits (Cheers, The Jon Stewart Show, Late Night with David Letterman), and over four years as Twitter’s global head of TV, Fred Graver has turned his focus back to scriptwriting – now combining it with his long-time interest in technology. I caught up with him to see why he thinks social data holds a pivotal role in show creation, how you can use data for creativity, and how technology plays an integral part in his new show’s creative process.
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Hiring a new member for your content marketing team seems like a great thing. After all, whether you’re expanding the team or replacing a departing employee, you’ll have more resources to execute a successful content marketing program.
But finding and attracting quality creative content team members is a job unto itself. It’s a challenge faced by 45% of advertising and marketing executives, according to a survey of 400 U.S. industry leaders by The Creative Group.
45% of ad & marketing execs are challenged by finding quality content team members. @CreativeGroupClick To Tweet
In this post, we dive deeper into the data about content marketing hiring. We will explore talent costs, regions with highest demand, and how companies work to retain employees.
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Need something to snap you out of your slump? Turn to your fellow marketers for advice about books and a few podcasts that are practical, inspirational, and downright fun.
Flow: The Psychology of Optimal Experience
This book is a fantastic reminder of how to recognize joy in the work we do. If we are in “flow,” we are engaging with all our senses.
Vanessa DiMauro, Leader Networks, @VDiMauro
Business Adventures: Twelve Classic Tales from the World of Wall Street
I downloaded Business Adventures after hearing Bill Gates call it “the best book I ever read.” (Gates read it on the advice of Warren Buffett.) The book covers classic business stories – including Ford’s Edsel, Piggly Wiggly, Xerox and GE – and illustrates how great leaders react t [...]
Jennifer Watson began her career as an on-camera meteorologist in Mississippi and Alabama, where she also helped manage both stations’ social media channels and weather blogs. Taking a job as a social media specialist with Atlanta-based The Weather Channel was a natural transition for her. “The Weather Channel is a dream job for a weather nerd like me,” says Watson.
CCO: How do you manage the amount and variety of information you curate every day?
Watson: At The Weather Channel, our main goal is to provide weather information to help our fans plan their day and stay safe during severe weather. One of the most critical responsibilities of my job is during severe weather outbreaks; we use Twitter to break down storm information to our followers, making sure people have the information [...]