If you asked a roomful of CEOs 15 years ago what drives competitive advantage, the answer would have been straightforward: capital. Those with more of it could outspend competitors – building capacity and buying advertising – or survive on low margins.
Ask the same question of a CEO audience today, and they’re much more likely to cite human capital. The long-running PwC global survey of CEOs – now in its 20th year – underscores this idea. Across all industries, three in four CEOs say a shortage of key skills is a critical threat to their business (among technology CEOs, the availability of key skills is considered the biggest threat to the business, bigger than issues like the speed of technological change and cyber threats.)
3 in 4 CEOs say a shortage of key skills is a critical [...]
Attention span in social media can be measured in split seconds, not minutes. While your update hopes to entice me to click or interact with your content, there are hundreds of other posts right below yours also crying for my attention. And should your choice of eye-catching image cause me to pause for a moment, my finger is constantly resting on the screen, waiting to flick-scroll your content up the feed and off my screen with the tiniest of well-practiced muscle reflexes.
Here’s the bad news: This fleeting first impression may be the only opportunity many people have to discover your content. And if you waste that opportunity, it won’t matter how well researched, brain meltingly creative, and all-round wonderful your content might be because we’ll never know.
Sure, you can’t jud [...]
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