We connected with thought leaders to talk about their content marketing hiring wish lists. Here are four of the uncommon positions they have or would like to have on their teams.
Job summary: A traditional journalist who understands the art and science of building audiences online
Combine journalism skills, social-media-superstar status, and brand awareness to reach audiences where they live online
Create relevant content with brand context and a deep understanding of social distribution
Andrew Hanelly, creative director at Rev, says: “Usually, marketing job applicants emphasize the wrong details to an agency or brand. They focus on work experience, but what I get excited about are side projects. One amazing hire had a Tumblr (account); it was just a [...]
Named recently as the “world’s most powerful brand” by Brand Finance, the LEGO company is both a consumer-goods company that produces interlocking bricks, and a media giant with a massive portfolio of films, online videos, books, and games, to name just a few.
Lars Silberbauer, global director of social media and search at LEGO, recently talked to Chief Content Officer magazine about what it’s like to work for such a beloved brand, and how his team stays limber enough to understand and respond to its audience each day.
CCO: You have such a diverse audience at LEGO. How do you manage that complexity in all the channels you operate in?
Silberbauer: Our main strategy is to connect with consumers, shoppers, and fans, and build relationships. To do that, we look at what people like to d [...]
You may be wondering what a content marketer can learn from 170,000 engineers and product specialists operating drones and robots. I asked myself that same question. And then I discovered the C Space at the Consumer Electronics Show and realized what a powerful impact technology has on content strategy, creation, and distribution.
I walked away with three key takeaways — opportunities, really — to keep in mind over the coming year.
1. Technology innovation is moving faster than content innovation
With Gartner’s prediction of seeing more than 500 smart objects connected to smart households by 2022, there’s surely no shortage of technology in our daily lives. But consumers often have slim pickings when it comes to authentic, premium content to consume on these devices to take full ad [...]
I woke up this morning with a sense of anxiety familiar to most writers — one that only comes from an impending deadline and absolutely no idea what to write. And then I switched on the TV to see that Prince had died.
Even while reaching for the iPad I knew there would be plenty of material to enable me to fill 1,200 angry words. Following a tragedy — particularly a major celebrity death — branded social media disasters have become as predictable as they are insensitive.
By the time you’re reading this, there will have been scores of articles criticizing the worst and praising the best examples.
Why do so many professional marketers still manage to run full pelt into walls with startling regularity despite the many lessons of the past? Is our industry really that out of touch?
To connect with busy executives, you need content that taps directly into the C-suite’s most pressing priorities and concerns. Get the topic right and you can sustain an ongoing conversation with your most valuable audience across all the communications channels where you engage them.
How do you find topics that are both compelling to the C-suite and make sense for your company to tackle? We have found three core ingredients in C-suite-worthy content — client relevance, credibility, and innovative value — and the elusive content trifecta is securing a topic in the sweet spot where those three come together.
1. Client relevance: Linking to client priorities
First, you must ensure that your topic connects directly to the issues with which your audience wrestles today, as well as thos [...]
Many companies producing great content at a consistent pace soon face a predicament — they have so much content that they:
Don’t know or remember everything they have
Can’t track down content assets efficiently
Struggle to collaborate with others involved in the process
Aren’t leveraging existing content for reuse
Enter digital asset management (DAM), one of the hottest subjects in content marketing this year. Digital asset management is all about how you manage your broad portfolio of content assets — from the way assets are annotated, cataloged, and stored to methods of retrieval and distribution. DAM technology solutions automate many aspects of the process, meaning your team can use and reuse content more efficiently, while minimizing errors and inconsistency.
Don’t mista [...]
Direct Bikes Ltd. is a leading scooter brand in the UK that provides reliable and durable scooters at very low prices. The scooters they provide are manufactured using the highest-quality materials, latest technology and stylish designs. [...]
Direct Bikes Ltd. is a leading scooter brand in the UK that provides reliable and durable scooters at very low prices.If you want to know more, then visit at http://www.scooter.co.uk/. [...]