Mohabbat Nasha Hai from Hate Story 4 is latest Love song sung by the duo Neha Kakkar & Tony Kakkar. Its music is given by Tony Kakkar and lyrics are written by Kumaar. [...]
You’ve decided to hire a journalist for your content marketing team – congratulations!
All the evidence says you’ve got yourself a hard-working individual used to delivering high-quality editorial on tight deadlines. Those are some darned useful qualities.
But not all journos will hit the ground running. Making the switch to content marketing can take a bit of adjustment. And reporters who can’t get their head around the differences are going to struggle.
Journalists switching to #contentmarketing can require some adjustment time, says @daniel_hatch.Click To Tweet
I know because I spent 17 years as a newspaper and radio reporter before being wooed to content marketing. I know because, as a managing editor for a content agency, I’ve employed and then unemployed several members of [...]
Manikya Malaraya Poovi Lyrics from Oru Adaar Love which is a malyalam movie feat Priya Prakash Varrier, Noorin Shereef, Siyadh Shajahan and Roshna Ann Roy. Vineeth Sreenivasan has sung this song. [...]
I never gave much thought to library marketing until I met Angela Hursh, content team leader in the marketing department of the Public Library of Cincinnati and Hamilton County. Going to my neighborhood library to browse and check out books is one of my favorite things to do; I’ve been visiting on a regular basis for as long as I can remember. As a dedicated bookworm, I took for granted the effort of marketing the library does to reach people for whom visiting isn’t second nature.
While my personal interest is book-centric, libraries offer much more to the local community, of course. At the library you can learn a new language, get help with your income taxes, or use a 3-D printer. Parents can bring their kids for story time. Teens have a safe, comfortable space in which to do their ho [...]
“But I’m from a B2B company. How does all of this apply to us?” I must get a version of this question in almost every content marketing workshop I run. My answer is always the same: “B2B customers are people too.”
On entering the office, we don’t stuff our B2C brains into the desk drawer, replacing them with pin-striped B2B versions allocated to us by HR. If that deathly dull and overly formal white paper would put me to sleep as a B2C reader, it’s not suddenly going to find me more attentive because the clock is somewhere between 9 and 5.
We don't stuff our B2C brains into a drawer & replace them with pin-striped B2B versions, says @kimota.Click To Tweet
Of course, there are some differences between B2C and B2B marketing – multiple stakeholders for one – bu [...]
Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”
“Sharing our strategies and approach to marketing has been a tradition at Coca-Cola to open the door for other brands to learn from our 130 years of marketing experience,” Kate says. “Sharing this ‘thought-ware’ collectively raises the bar for every brand and therefore makes us strive for bigger, better, bolder.”
Read on for the Chief Content Officer magazine interview with the senior integrated marketing content manager at The Coca-Cola Company.
CCO: You have spoken about Coca-Cola’s four story archetypes. Tell us more about each and why archetypes are so important for the brand.
Santore: At Coca-Cola, we want to c [...]
LyricsBell.com is an online source of Hindi song lyrics from latest bollywood movies and albums. With lyrics we also provide audio and video of song. [...]
Visa commissioned research in 2015 that uncovered an idea so wholly new that it gained widespread attention, even landing a front-page spot in The New York Times. It showed women were choosing to travel solo in historic numbers. Higher spending power, a feeling of greater safety abroad, and the popularity of Instagram travel diaries created the right conditions for a boon in solo travel.
Visa corporate communications brought the findings to its agency, Click2View, and the parties immediately got to work figuring out how to relay the story of solo women travelers in an engaging way.
Research showing rise in women traveling solo led to award-winning #video series. @Visa @click2view Read more…Click To Tweet
The story takes flight
From these early conversations was born a video series calle [...]